For Pro Bono Law Groups
of US attorneys do pro bono work.
hours were spent doing both domestic and international pro bono legal work in 2016.
was given away in pro bono legal work in 2017.
Google US searches are done for pro bono lawyers every month.
FIND AND ENGAGE NEW CLIENTS FOR YOUR PRO BONO LAW GROUP PRACTICE
Cardinal’s legal marketing solutions focus on getting the right clients into your office. Prospective clients need to understand the value of the services you provide and trust you’re experienced to help them win their legal battles.
You need to set yourself apart from other pro bono law groups by highlighting your quality of service, distinguishing characteristics and reputation.
DIGITAL MARKETING AND SEO FOR PRO BONO LAW GROUPS
People rely on the internet to find legal advice and reputable firms. At Cardinal, our digital strategy will work to expand your web presence. We’ll drive new clients to your office and help grow your pro bono law practice.
Igniting your Growth with Cardinal
Leverage Cardinal’s legal marketing solutions to grow your pro bono law practice’s client base.
158,700 Google searches occur for pro bono lawyers each year in the US. In addition, nearly 15.5 percent of people locate legal aid through Google searches every year.
SEO for your pro bono law group will help your services be found online. Cardinal’s strategic approach to search engine optimization will grow your website’s search rankings for targeted keywords and markets. We also focus on conversion optimization, which means we don’t just work to drive traffic to your site but convert leads.
Google AdWords and other paid search programs put your ads at the top of the page for people searching online for what you do.
With bid prices starting as low as only a few dollars per click, paid search can often be a very cost-effective way to drive leads. Our ad strategy includes conversion optimization, custom landing pages if need, and graphic ads. Geo-modifiers are used to control who sees your PPC ad in order to manage your budget in the most cost-effective way.
Cardinal offers award-winning social media management.
Paid social ads allow you to advertise your legal service sand pro bono law offices on platforms such as Facebook. Ads can be setup to target users based on details such as location, age, interests and more. Think of a social ad as a digital billboard, displaying to your target audience online.
Pro bono law and legal services have their own reward.
Your legal office is helping those who can’t afford legal aid, and having an optimized website is essential to being found online. At Cardinal, we’re experienced with designing custom websites for the legal industry.
When it comes to selecting a law office, many people rely on online reviews to determine what place will be the best fit for them. Those who come to you are confident in the quality legal services you provide.