It’s important for any digital marketing provider to understand your business and how it works. Once we are up to speed, we conduct a comprehensive audit of your website, competitors and current marketing efforts to see what needs to be improved. Here are just a few examples of critical factors:
Multiple website pages that clearly educate the customer
Relevant keywords for your business
Calls to Action that lead website visitors to desired actions
Coding that tells search engine crawlers when to return to index again, among other elements
Frequently updated content
We research not only the keywords that you are currently using but keywords that might be more effective for you. We also research the keywords used by your competitors. This ensures that your website, and your backlinks, are optimizing for keywords that people actually use when looking for your business' products or services. We also work with you to implement these new keywords into your site content, if required.
Planning and communication is critical to success. The results of our initial research and auditing produce a clearly defined roadmap to success. This roadmap prioritizes the activities and tactics that will have the greatest initial impact and deliver results. Over time, the work completed each month evolves based on the results we achieve.
The reports we provide present you with all the information necessary for you to track just how well we are performing for you…and how well your increase in visitors delivers an increase in your business. Perhaps more importantly, this data is a compass that our team uses to constantly adjust our strategy and tactics to stay ahead of the competition for long-term business growth.