From taking care of the landscaping to replacing the roof, home services providers make all the difference in the lives of everyday homeowners. As much as property owners are consistently in need of plumbers, handyman services, and lawn care professionals, the competition in these service industries can be all-out fierce.
Atlantic Marketing Company steps in as your partner in growth and success, whether you own a plumbing, electrical, HVAC, or other home services business. With our industry insight and innovative marketing tools, we help you build a healthy online presence and reputation that helps customers both find you and keep coming back.
Anywhere between 54 and 82 percent of home services customers will look online before giving any given service provider a call for help. Numbers are especially high for certain industries, such as locksmiths, moving companies, and pest control services. Further, these numbers only continue to grow.
If your home services company is yet to establish a functional website and digital marketing plan, clients looking for services in your area could be calling another provider. The home services market is actually expected to grow over 18 percent by 2026, which is only going to mean a broader base of prospective clients looking for help.
If you are ready to make the investment in your business that drives inbound leads for years to come, then let’s get started now. Our process begins with a free in-depth SEO evaluation. Contact us today to schedule your SEO audit.
When you partner with Atlantic Marketing Company, we bring our agency-wide experience and tools to provide you with action-driven results. Whether you need to build an attractive pest control website, are a plumber that is not receiving new leads online, or need help growing your HVAC service business, we can help you build the online presence you need through the most effective marketing strategies.
The website you build for your home service operation should stand as a primary hub of communication for every prospective client. A well-designed website offers everything from service information and helpful guidance for property owners to the details on how to get in touch when clients need your help. We specialize in constructing the most attractive, effective websites for our clients so their brand and company are properly represented.
Search engine optimization (SEO) involves a wide range of tactics aimed at driving the most traffic to your website. Through the crafting of SEO-rich content for your website, we help major search engines like Google discover your site and earn the ranking that keeps the web traffic coming your way. Our SEO campaigns are tailored to the needs of your business and designed to evolve over time to continually drive great results.
Have you created business pages on sites like Facebook, LinkedIn, or Twitter? If not or if your profiles are not brand-oriented, you can be overlooking a considerable opportunity in connecting with your target audience. More people looking for home services do research on social media to see what a company is all about. With a good social media strategy in place, your brand will be consistent across all platforms, responsive, and worthy of customer attention.
Your reputation means everything to your business, whether you are an electrician, carpet cleaner, or other home services provider. A few negative reviews on social media, Google, or home improvement sites like Angi or Houzz, and your prospective clients can get the wrong impression. While negative reviews are bound to happen, the best strategy involves counteracting them with positive reviews and promptly taking action. We have the insight to help you stay on top of reviews, so prospects always see your business in the best light.
Pay-per-click (PPC) advertising is a great tool for driving leads more immediately. By building ad campaigns to direct traffic to your site, our strategies are designed to drive the most qualified traffic through data and continuous optimization. PPC can be one of the more expensive online advertising channels, and our team is committed to conducting the most efficient campaigns possible to drive the lowest cost per lead.