Although law firms have been including digital marketing as a part of their overall client acquisition strategy for several years now, there are still many firms relying solely on traditional marketing methods. More and more legal firms are discovering the benefits of moving their marketing efforts to digital platforms, and find their practices flourishing as a result. Some firms have struggled with this transition and find they are falling behind their competitors who embraced the idea of giving digital marketing a broader role in their marketing plan. This may be especially true of smaller firms.
If your practice is among those that are still relying heavily on traditional marketing or have tried digital marketing with mixed results, here's what you need to know to be competitive with other firms.
If you are ready to make the investment in your business that drives inbound leads for years to come, then let’s get started now. Our process begins with a free in-depth SEO evaluation. Contact us today to schedule your SEO audit.
There are five main components of our digital marketing efforts which are designed to work seamlessly with one another to create a comprehensive strategy. Each can stand alone as a strong source of leads though in most cases a multichannel strategy returns the best results.
At Atlantic Digital Marketing Company, we use results-focused strategies designed to build a strong online presence to grow your business. Schedule a free consultation to learn more about how the Atlantic Marketing Company can drive more leads for your law firm.
Your website serves as a critical entity for your healthcare operation. People will find out who you are, what you offer, and whether they want you overseeing their care just by visiting your website. From helping you create a website design that perfectly represents your practice to crafting articles with information your patients would be looking to find, we give you the edge necessary to transform site traffic into patients.
SEO may sound mysterious and complex, though, in the most simple terms, SEO is optimizing your firm's online presence by making it easier for potential clients who are seeking your services to find you through online search. Keep in mind that Google has replaced yellow pages as the go-to resource for those looking for goods and services. This can include the use of strategically placed keywords and key phrases that consumers looking for your services will likely type into Google's search bar. For instance, if your firm specializes in family law and you are located in Charleston, an example of an effective primary keyphrase would be "family law in Charleston," while a secondary keyphrase might be "Charleston divorce lawyer." Effective SEO also means content marketing that has value to prospective clients. Your website should be easy to navigate with informative content to help grow visibility and create trust. The best websites utilize a multilayered approach to content that involves blog posts, videos, press releases, ebooks, and more.
A positive, polished, and professional social media presence has the power to create community engagement and attract clients — but not all social media is the same. Those specializing in retirement or estate planning will reach more potential leads by using a more traditional social media platform such as Facebook, but if your firm's focus is on entertainment law, your firm may see better results from Instagram instead. Determining the right platforms is critical to success.
One negative review can deter as much as 1 in 5 customers, and in healthcare, those numbers tend to be even higher. However, online reputation management is not always easy for healthcare providers due to time constraints. By mitigating negative reviews, generating new reviews, and improving patient relations with digital tools, we help keep your reputation in check.
PPC is a proven way to provide quick results that involve the placement of online ads. As implied by the name, you pay a charge for the ads when someone clicks through to your website or landing page, and the ads are generated by the browsing history of the user as well as the searches they perform.