Your website is much more than a brochure for your business. It is a critical hub that often ties together each component of a successful online marketing strategy. In most cases, it is the moment of truth where a visitor decides to become a customer…or not.
Websites must be visually appealing, though they must also be designed to convert visitors into customers. While there are many best-practices to follow for this to be a success, each business and target audience is different. This means that the design and development of your website must also take into account specific factors that will provide an edge in driving leads.
Being a marketing agency first, every website we build is designed to perform. Here are some of the critical features of a website that maximizes lead generation:
A good website looks nice and provides the essential information. A great website earns strong visibility online and drives leads that grow your business. Our process is designed to deliver great websites every time:
Step 1: Identify the goals of the website in relation to the business.
Step 2: Determine the platform and critical elements and features for success
Step 3: Select the right design layout to accommodate the necessary features and represent your company well.
Step 4: Organize all of the content, images, functionality and other factors to ensure smooth execution of the project.
Step 5: Develop the website using the best available technology.
Step 6: Test, test, and test again for quality assurance prior to launch.