Five percent of all searches on Google are related to health. More than 60 percent of prospective patients research a healthcare provider online before they ever try to schedule an appointment, and numbers can be even higher in certain medical fields. For example, 84 percent of patients research physical therapists before scheduling and 74 percent research optometrists.
If your healthcare operation does not have a healthy online presence, patients may never find you or even worse they may form a negative opinion about your practice before they ever speak to you on the phone or step into your office. A well-built digital marketing strategy for your healthcare practice could be the most important investment you make in your overall operation.
Digital marketing revolves around developing online visibility and driving traffic that results in new patient acquisition. If your practice is not actively engaged in digital marketing efforts, your digital presence may be more important than you think.
At Atlantic Marketing Company, we partner with you, whether you manage a dental practice, physician's office, nursing home, or other healthcare-related business. We use custom-tailored tools to not just put you in the online spotlight where you are easy for patients to find, but make sure the traffic we drive to your website is qualified and converts into new patients.
If you are ready to make the investment in your business that drives inbound leads for years to come, then let’s get started now. Our process begins with a free in-depth SEO evaluation. Contact us today to schedule your SEO audit.
Our digital marketing strategy pulls together the most important facets of building a sustainable, effective presence. Whether you are an optometrist looking to build your patient list or a chiropractor looking to revamp your community persona, we utilize our industry knowledge and marketing tools to help you achieve the goals you have in place.