Utilizing search engines in your digital marketing strategy is the best way to drive sustainable leads and sales for your business.
Because when your website ranks high in the search engine results page, it results in organic traffic and leads. Recently, HubSpot conducted a survey showing that“57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.”
Unfortunately, if your web pages don’t appear anywhere in the top rankings then your website remains buried.
As technology keeps evolving, both B2B and B2C companies are coming up with different ways to boost their rankings on Google in order to reach the targeted audience and market their products more efficiently. Since you can’t miraculously push your website to rank at the top of Google, you have to come up with a better SEO strategy.
It’s important to keep pace with the changing search engine algorithms. As a renowned digital marketing agency, we have compiled 10 of the best SEO analytics tools on the market to help you stay on top of the trends. Let’s dive in.
1. KeywordTool.io
People use different keywords when searching for specific information, asking questions based on what kind of results they think will match their intentions best. Since it’s tough to figure out exactly what people will type in, KeywordTool.io is helpful tool as it provides hundreds of keywords ideas that your prospects and customers are searching for.
2. Google Trends
All day long, millions of people search for specific terms including people, teams, seasons, places or events. Google Trends, helps you uncover popular search terms and how they’re doing at that particular time, including how these search terms fluctuate depending on the season.
For example, here’s how the keywords‘men’s fashion’ performed between 2004 through 2017. As you can see, the trend seems to be stable with a little drop in September and October 2010:
When creating a new website or redesigning an existing one, consider the keywords based on the season and how they affect your business. Google Trends helps you get accurate traffic data based on your industry. Paying attention to this data can make it easier to plan future content and it won’t be as much of a struggle to come up with new ideas.
Google Trends provides accurate data about the keywords by categories and geography, giving you better insights into what potential customers are looking for in your industry.
3. Google Analytics
Google Analytics is a tried and true essential tool that collects data about the visitors coming to your website. It also helps you understand their interactions within your site.
When you dig through your Google Analytics account, you can gain insights to help improve your organic visibility, traffic, and conversion in order to create valuable content campaigns that people will want to consume, share, and link to.
It can be a daunting process to try to figure out the psychology of your consumers and what kinds of ads they’ll respond to. And if your reach is too wide- if you target the ads to a specific country or the entire world- then it could defeat your purpose. With Google Analytics, though, your work becomes easier.
It can also help you determine the exact location of where your website visitors live.
Knowing why and how people found you, what they’re searching for, and their intentions can help you optimize your pages with the right keywords that make customers come back for more. And it helps to go the extra mile to know what they’re truly interested in as it gives you the ability to create new content that isn’t available on the web yet.
You can also modify some of your already-published content with the search terms you found while digging through your Google Analytics account by determining which pages are performing poorly and improving them with less competitive keywords.
Need a bit more help on how to use Google Analytics efficiently or don’t have the time to do it yourself?
4. Moz Local Listing Score
Moz Local is designed to improve the visibility of your website in the search engine results pages (SERPs) by predicting how your website will rank.
It also provides the ranking of your website compared to your competitors. This information gives you the ability to improve your website with the data you collect during the analysis.
5. Google PageSpeed Insight
The Google PageSpeed Insight tool is used to analyze a site’s front-end performance while also offering optimization suggestions. Your website can score between 0 to 100 points; a score of 85 or above is an indication of a well-performing page.
With the latest update, the tool now shows detailed results differently from what website owners are used to seeing. The old test results were confusing, but the new tool is clear about how your website is performing and what you can do to improve the user experience and conversion rates.
Delivering the best user experience on your website is a great step towards boosting your page’s conversion rates.
Conversion rates have a strong impact on your page load speed. And the faster the website, the higher your conversion rates. Aside from this, PageSpeed equally has a direct impact on your Ads campaigns and Quality Score.
According to statistics, mobile sites that load in 5 seconds or less generate up to 2x more mobile ad revenue compared to slow-loading mobile sites that take 19 seconds to load completely.
If you notice that your website takes more than 2-3 seconds to load, then it’s time to fix things or else up to 40% of people will leave the page in a jiffy. That’s why it’s vital to improve your page speed with this tool right now.
Atlantic Digital Marketing SEO experts know how to optimize webpage load speeds.
6. SEO Webpage Analyzer
This SEO analytics tool helps you check your website to see ways you can improve your search traffic and ranking.
Your website may not be attracting traffic if it lacks relevant image alt tags or page bloat. And if the heading structures have errors, then that’s another way you’ll lose points with your users as they will be less likely to trust your content.
Fortunately, the SEO Page Analyzer tool uncovers these errors so that you can fix them.
7. SERP Simulator
The SERP Simulator helps you preview your web page before it goes live:
It’s a best practice to preview your blog post on your desktop to see how it will look like when it’s published. Don’t forget to check how it appears on mobile. You’ll want to ensure it’s optimized for all devices and fix any formatting or truncation issues you may notice.
8. SEO Site Checkup
The SEO Site Checkup tool instantly analyzes your SEO issues, allows you to understand your competitor’s SEO profile, save reports you can send to your clients or use for campaigns, and improve your overall search performance.
When publishing your website, you may fail to notice some technical SEO issues or be able to check for proper tags or errors when looking at it on your own.
With the SEO Site Checker, you can ensure that your website will be free of errors. Apart from the above tool, there are other site checkup tools that you can use that are also effective such as Alexa Site Audit, Check My Links, DareBoost, and DeepCrawl.
9. Browseo
Would you like to see your website the way search spiders see it? Then use Browseo.
With this tool, you can understand the website hierarchy since the search engine will give you accurate information and then take appropriate actions to make your website better.
10. Copyscape
Plagiarism is illegal, and one can take legal steps against you if you copy their content. Therefore, when publishing an article you must ensure that it’s plagiarism-free.
Copyscape is highly effective in helping to eliminate plagiarism and improve your SEO by catching any unoriginal work that you may inadvertently produce, and it can call out others who try to steal your work.
Some people react and might take legal steps when they realize that someone has used their content. On the other hand, this is an easy way to know if your content has been plagiarized and you can handle the situation differently by reaching out to them directly and ordering a cease and desist.
Conclusion
Aside from using these 10 tools, you can also optimize your web page with these following tips:
- Target Your Market Business Analysis: Through website analysis, competitive analysis, and initial keyword nomination.
- Keyword Research and Development: Develop a keyword analysis structure, a baseline ranking assessment, and define your goals/objects.
- Content optimization and Submission: Create page titles, meta tags, and place search phrases in a strategic place on your page and submit your website to appropriate directories.
- Continuous Testing and Measuring: Remember that your keywords require constant maintenance; modify, add new keywords, or delete competitive keywords from your page replace with long-tail keywords that are much easier to rank for.
It can be tricky to use all these suggestions, but you are already making great strides if you can at least implement one into your SEO strategy. Different people use different tools and it’s up to you to determine what works on your website and doesn’t.
You can find more SEO tools that are tailored to your specific needs online; there are dozens of them available. For instance, SEO tools like Moz Local can tell you when you eventually outrank your competitors in the local map pack. This provides you with a golden opportunity to make your website accessible to local consumers.
In addition to that, tools like the SEO Site Checkup can help remove any possible errors or problems stopping your pages from generating maximum organic traffic.