From divorce lawyers to personal injury assistance, there seems to be no end to the number of legal sites that get indexed through Google on a daily basis. As a lawyer, no matter how good you are with the law,...
From what we hear from lawyers, they get asked some amazing questions. There's a poll about lawyers sharing the strangest questions ever asked, with the best responses posted here. Read at your own risk. It might be hazardous...
Professionals in the legal industry are sitting on the marketing golden ticket, and most of them don't even know it. Legal firm marketing faces several challenges in the 21st century. Their trade has a negative reputation among...
Deep breath, everyone. Despite the COVID-19 outbreak and the widespread economic downturn, the legal industry is not collapsing. The need for quality legal services is as diverse as ever. It’s not going anywhere. In fact, research from McKinsey...
There is more to digital marketing for a law firm than just having a website. You have to reach out to your community too. When we think of "community" and "lawyer," it gives us an excuse to mention...
The year 2020 has so far been the truest realization of the old Chinese proverb "May you live in interesting times." Recently-coined words include "doomscrolling," where you're so morbidly fascinated by the daisy chain of disaster headlines that...
Today we'd like to talk to you legal eagles about backlinks. A backlink is simply a link back to your website—the digital front door of your business. Backlinks are a good thing to have for several reasons: They...
We have to say it again: we miss Marshall McLuhan. His insights into how media, culture, and society all shape each other were intrinsic for navigating the dawn of 24/7 TV broadcasting in the mid-20th century. Marshall McLuhan...
Up until just recently, the place you would look to find a local business is the phone book. Phone companies fought hard at the beginning of the 21st century to keep publishing a big yellow phone book, as...
Whenever a marketing blog begins to talk about marketing for the legal industry, a clock begins to tick. That clock is counting down the minutes until it is inevitable that we will have to meet Captain Kirk. You can't...
