In our legal marketing section, we've talked a great deal about the mechanics and logistics of marketing for legal firms. We've gone over technology, talked about how Google indexes websites, brought up things like directory listings, and the importance...
Now that the initial shock over the global COVID-19 pandemic is beginning to wear off, it's time to accept some cold, hard facts: It's going to be with us for a longer time than we'd like The way different...
It's surprising how many good legal blogs there are out there. Lawyers are one of the few professions where good writing seems to occur naturally. Now, if you tell your legal staff that, they're likely to look around going...
The American Bar Association's Legal Technology Resource Center argues a strong case for the importance of digital marketing in its Legal Technology Survey Report. In a survey of 2,000 participants, the results show a surprising apathy on the part...
Keeping up with the latest and greatest SEO trends is an impossibility, unless SEO is your job. But it’s not. You run a law firm. You’re busy with clients, cases, managing staff and growing your firm; you can’t honestly...
Somewhere along the line you’ve likely heard that content is king. If you want to rank high on Google, if you want to build the online reputation of your law firm, if you want to convert leads into clients, you...
There are a variety of ways in which a website visitor can become your client. But one thing to be clear is even if your website enjoys a fair amount of traffic, that doesn’t mean all those visitors will call...
If you were to take a poll of your past and current clients to determine how they first learned about your law firm, or when they decided to call for a consultation, we’re confident you’d come back with a wide...
Getting found on Google’s search engine results pages is vital toward the growth and success of your law firm. If you don’t capitalize on solid search engine optimization (SEO) tactics, your prospective clients won’t find you online when they perform...
If you want to be found by your prospects, then you have to show up where they look. In the case of digital marketing for attorneys, Avvo is one of the most important directories you can – and should –...