Online reviews are wildly popular these days, with everything from restaurants to salons and doctors being judged by ratings and scores on sites like Yelp. Lawyers are not immune. Avvo. Google My Business. Well-known ratings sites like these make or...
Making sure your law firm is easily found online should be one of your biggest areas of focus for your marketing efforts. But that’s certainly easier said than done. While most lawyers and firms inch their way up Google’s...
The terms “lawyer” and “attorney” are the two most expensive keywords on Bing, costing over $100 per click for searches such as personal injury lawyer and criminal DUI attorney. And that’s just Bing, which is typically less expensive than AdWords....
When it comes to your digital marketing strategies, all that matters in the end, is knowing where your customers are, so you can reach them in those spaces. So it makes perfect sense for you to know how and where...
Let’s get in the mindset of your potential clients for a moment, shall we? For starters, most people looking for a lawyer are likely doing so while in an agitated state. As important as lawyers are to both individuals and...
