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Medical Marketing: Make Long-Form Content Work for Both Google and Your Web Visitors
There was a period of time when digital marketers and SEOs swore by the shorter-is-sweeter approach to content. Articles and
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Marketing for Lawyers – A How-To for Your Google My Business Page
Getting found on Google’s search engine results pages is vital toward the growth and success of your law firm. If
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How Lawyers Can Use the Avvo Directory to Build their Client Base
If you want to be found by your prospects, then you have to show up where they look. In the
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A Lawyer’s Guide to Reputation Management
Online reviews are wildly popular these days, with everything from restaurants to salons and doctors being judged by ratings and
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SEO Briefs: How Lawyers and Law Firms Can Rank High on Google
Making sure your law firm is easily found online should be one of your biggest areas of focus for your
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With Google's Site Search Closing Down, What Can You Do Now?
Google has recently announced that its Google Site Search is on its way out. As of this past April 1,
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Facebook Advertising for Restaurants - Getting it Picture Perfect
Facebook advertising is now one of the most effective – and, as a result, most competitive – strategies to reach
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How to lower the costs of your PPC campaigns with your landing pages
A lot of components go into running a high-converting and low-cost Google AdWords campaign: you need to choose the right
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Law Firm Marketing 101: 3 Tips to Lower Your PPC Costs
The terms “lawyer” and “attorney” are the two most expensive keywords on Bing, costing over $100 per click for searches
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Social Media Marketing and the 21st Century Dentist
Are you stuck trying to figure out how to grow your dental practice with digital marketing? Not sure how best
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Discussion with Raj Choudhury
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Google AdWords Paid Search Tips That Help Dental Practices Grow
An incredible number of people go online to conduct health-related searches. You might have heard that a great way to
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How to get into and manage directories like Healthgrades, Vitals, & ZocDoc
We’ll be the first to admit that local business and healthcare directories aren’t the prettiest things to look at on
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How Companies with Multiple Locations Can Use Empathy to Grow Their Brand
Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing
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Cross-Device Targeting 101: How to Reach Your Audience, No Matter the Device They Use
More than half of local searches (such as “Locksmith Near Me”) occur on mobile devices, which is why you’ve likely
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