Atlantic Marketing Company Blog

5 Inspiring Higher Education Digital Marketing Campaigns
What makes a great digital marketing campaign for a college or university? There's a shortlist of bases a good campaign Read more
The Top Ten Questions Students Search About Your College
A key factor in marketing for any industry is to understand what the consumer wants. This is just as important Read more
The Best University Blogs: What They Do Right (and Wrong)
In the world of digital marketing, educational institutions have several advantages that they don't often appreciate. To start, universities and Read more
How to Market to the STEM Student
STEM is an acronym that stands for the academic principles of "science, technology, engineering, and math," sometimes extended as "STEMM" Read more
Cost-Effective Marketing Strategies That Deliver Big Results
Now is the time to embrace cost-effective customer acquisition strategies like SEO, email marketing, and social media. Read more
Why SEO (Still) Matters in 2020
Why SEO? This is a question that many new business owners and brands have for me when it comes to Read more
A Guide to SEO Tools: What You Need to Optimize Your Website
Search engine optimization (SEO) is more important than ever. These days, new trends such as the AI revolution and voice Read more
What is Content Marketing?
When people first hear about content marketing, it usually sparks many questions. How does it differ from traditional marketing? Are Read more
What Are SEO Keywords? Definitive Guide for SEO Beginners
Search engine optimization or SEO is one of the most effective strategies for online marketing. If you want more traffic Read more
Are Google Ads Effective? Is This Advertising Strategy Right for You?
So, you’ve spent a lot of time, money, and other resources for creating and setting up a website for your Read more
Need Help with Google Ads? A Quick Google Ads 101
When it comes to digital marketing strategies, there are many methods that you can use to reach new customers and Read more
How Do Google Ads Work? Learn the Basics
If you have an online business, it’s a given that you should do advertising. Otherwise, how will you put your Read more
8 Alternative Channels to Drive Traffic to Your Medical Website
Search isn’t the only way to get people to your website. There are many other channels that you can use Read more
PPC Advertising Guide for B2B Companies: Strategies & Best Practices
You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your Read more
Learn How to Increase Your PPC Profits in 6 Steps
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