Atlanta's Leading Neurosurgery Practice Needed to Increase Brand Awareness and Reach
Through a web and social media redesign, content marketing, and reputation management, the Atlantic team delivered:
- 325 new leads each month
- 6 more surgeries a month
Challenge
Since their inception in 2003, Atlanta Brain and Spine Care has established itself as the leader in neurosurgery practice in the metro Atlanta area.
Their team offers patients access to some of the world’s most advanced surgical treatments and procedures. The practice has been recognized by U.S. News & World Report and Atlanta Magazine.
Still, the team at Atlanta Brain and Spine Care felt they should be seeing greater patient growth. They knew it was time to turn to marketing specialists with an expertise in the medical field.
They Turned to Atlantic for Solutions.
Strategy
Multi-channel medical marketing for neurosurgery
While we knew we’d have to embark on a multi-channel approach to the client’s marketing, we were also aware that, in the end, our aim was to drive online prospects to Atlanta Brain & Spine Care’s website.
That’s why one of the first steps we took was to redesign and optimize the client’s site. Our goal was to build a site that was both search engine and user-friendly.
Creating procedure-specific pages, (like the image below) made it easier for prospects to find what they were looking for and helped our client rank higher for specific keywords.
