From performing research studies and clinical trials to providing patients with cutting-edge treatments, Digestive Healthcare of Georgia has become a leader in the field of gastroenterology, with locations throughout
But being a multi-local medical facility comes with challenges, including determining how best to target local prospects at each of these locations.
With multi-local as our specialty, we were excited to help Digestive Healthcare increase their brand awareness at the organizational level, as well as with each of their locations.
At the start of our partnership, we built a comprehensive keyword list, which served as the foundation of our future work. Every tweak of their website, every backend optimization, was focused on the end goal: to get Digestive Healthcare to improve their rankings and brand reach for the terms their prospects use the most during their searches.
We made tactical changes to the client's existing website, including building out individual pages aimed at boosting rankings for competitive keywords.