How a growing Atlanta plumbing company got 19% more traffic to their website
Atlantic's Continued Efforts resulted in:
19%
increase in organic website visits
Company Overview
Serving the greater Atlanta area, Plumb Xpress provides a variety of plumbing services, including drain cleaning, pipe repair, and emergency plumbing services. The company prides itself on putting customers first, a commitment that is reflected in its reputation as a top Atlanta plumbing company.
Problem
Atlanta is a large market with steep competition among plumbing companies. Plumb Xpress approached Atlantic Marketing with the need to evolve its digital marketing strategy to keep up with the new ways people seek out plumbing services online. Specifically, they need to update their website structure and content, including on-page and technical search engine optimization (SEO). Their objective was to get their name out there to drive organic website traffic and, ultimately, new business.
Solutions
Optimizations for page speed and mobile devices
Mobile-optimized web pages and top-notch page speed are essential to ranking well on search engines. When consumers use search engines to find plumbing services around Atlanta, they expect to get the information they need quickly and on the go.
To improve the website load speed times for North Fulton Pest Solutions, our team implemented a variety of website best practices, including code optimization, limiting resource-intensive HTTP requests, and reducing or eliminating redirects.
Improvements to website functionality and usability
A standout website is about more than just technical optimizations and SEO. Our team updated the Plumb Xpress website to be both functional and usable, through a variety of website usability best practices.
This included building in search-friendly URLs, secure protocols, and ensuring that all of the company’s digital resources were properly indexed by Google. Improvements to site structure and navigation now help visitors find content easier, which has led to noticeable improvements in both bounce rate and click through.
Content updates and regular blog posts
A full audit of all existing Plumb Xpress content uncovered some opportunities for optimization, updates, and restructuring. This included finding and fixing broken links, better linking between existing content, and the merging any duplicated or outdated content.
Our content team also helped Plumb Xpress publish new blog posts on topics relevant to plumbing consumers and professionals. We engaged in link building activities, including submitting these blog posts to local directories, distributing press releases, and generating guest blog posts on other sites, to make sure this content was being seen (and impacting SEO).
Outcomes
19%
increase in organic website visits
In just a month after launching the updated website, content, and SEO strategies, the Plumb Xpress website a 19% increase in organic website visits, with 90% of those coming from Google.