Pay Per Click (PPC) Advertising
If you need to increase lead generation quickly, Pay Per Click Ads are a great option. Since we are paying for the placements, we are able to gain visibility online as soon as the ad campaigns are launched. This immediate visibility can provide the leads you need now while waiting for other marketing channels to develop.
Search Engine Optimization (SEO) will typically drive the lowest cost per lead, though it does take time to earn that visibility in search engine results. Google Pay Per Click Ads serve as an excellent bridging tool and are search-based ads that work much like SEO.
What makes Pay Per Click Advertising Successful?
- Account Structure: Whether you are starting with a new Google Advertising account or you already have one established, the structure of the account is comprised of many different factors that must be in order for success. Our team will structure your Google Ad account to align with best practices and your specific campaign goals.
- Google Ad Types: The Google Ads platform offers many different ad types. This includes, search-based ads, Display Ads, Remarketing ads, Local Service Ads (LSAs) and more. Selecting the right mix of ads for your specific goals and audience is critical. Our team provides all of the experience and research to determine the right ad types for the greatest return on investment (ROI).
- Ad Copy and Creative: What you say and how you say it really matters! The Atlantic Digital Marketing team will develop custom ad copy and creative for your campaigns and test the effectiveness on an ongoing basis to ensure the highest click through rates.
- Targeting: One of the most powerful elements of Google Advertising is the ability to choose how, when and to whom we serve ads. This enables us to deliver the right ad to the right audience at the right time. We then test our targeting parameters on an ongoing basis to drive more leads at the lowest possible cost per lead.
- Conversion Rates: By measuring the number of leads driven by various ads within our campaigns, we can identify opportunities to convert more ad clicks into qualified leads. This may involve slight design changes or complete custom landing pages.
- Results: Everything we do is measured carefully. This enables our team to make optimizations based on the best possible data and provide you with a clear understanding of performance.
Results-Based Pay Per Click (PPC) Advertising
Every Google Advertising campaign should be focused on driving qualified leads. Our team is always working to improve the efficiency of the ad campaigns and drive a higher volume of leads at the lowest possible cost per lead. In order to drive the best possible return, each campaign is individually managed by a member of our team and never by automated software platforms. While this requires more time on our part, the hands-on approach provides results that automated software is unable to replicate.
Are you ready to start driving more leads with Pay Per Click Advertising?
All of our partnerships begin with a free consultation to evaluate your specific goals and determine the digital marketing strategies that will return the best results for your business. Contact us now to schedule your free evaluation.
Why choose Atlantic Marketing Company with your Google Pay Per Click Advertising?
- As with everything we do, we always put our clients’ best interests first.
- Transparent fees
- Full ownership of your Google Ad account
- Clear and concise reporting on results
- Experienced Google Ad strategists
- Ongoing recommendations to improve performance and drive more leads