Goal-Driven
Small Business Marketing Agency
Atlantic Digital Marketing builds your
small business marketing machine to deliver growth
Atlantic Digital Marketing is a high-tech agency that puts people first. We deliver best-in-class results for small businesses. It begins with a 360-degree conversation about you. We’ll learn all about your business, your goals, your ideas, and your customers. Then we’ll work together to create a plan that gets the powerful growth results you need.
Small business marketing is highly customized work. No two digital marketing plans are exactly alike. Yours could include improvements to your website – we’ll get your web design optimized for mobile marketing, and ready for big growth. We can make a plan to improve your SEO, and we’ll design social media marketing, search engine advertising, and reputation management plans. We’ll set up your ideal email drips for customer acquisition, on boarding, and retention. We’ll shore it all up with our conversion rate optimization services to fine-tune every little detail until it just plain works.
At Atlantic Digital Marketing we apply decades of experience and small business marketing best practices to get more leads and more sales out of your web content, PPC, and social media marketing. Atlantic is your secret weapon for getting the results you want. Call us to get started on the path to faster growth.
Your Powerful Partner in Small Business Marketing
Atlantic begins every new marketing client relationship by exploring where you are, and where you want to go. We look at all your current marketing plans, websites, conversion rates, and goals. Then we engineer a custom SMB digital marketing plan to make it happen. Our team of digital marketers has decades of experience, from the days before marketing moved to the internet. We optimize for the most recent best practices across every channel, so you rise above the competition quickly.
Search engine optimization (SEO)
SEO is what determines whether people find your business from a Google search. It also determines how your websites rank against competitor pages. So we make it our business to diagnose and fix any SEO issues we find on your site. Then we figure out what SEO terms you should rank for, and build a road to get you to Page 1 on Google.
Pay-per-click ads
Just like social media ads, without the right planning and optimization, your search and PPC advertising can end up costing a lot and paying very little. Our team knows how to make PPC marketing pay off for small businesses. We zero in on the content and keywords most likely to convert. Then we set up smart audiences and timing, and keep adjusting til the ROI is sound.
Facebook Advertising
Social media marketing needs careful planning and constant optimization. At Atlantic, we stay are always at work to both set up and fine-tune your campaigns. We’ll make sure your social media ads stay on budget. And we deliver the best possible conversion rate for your campaigns with constant A/B testing, targeting, and audience building.
Responsive web design
More than 60% of mobile phone users make purchases straight from their mobile device. Almost everyone uses their phones to search, to leave online reviews, and to interact with brands on social media. If your website isn’t responsive by design, you’re overlooking a lot of traffic and sales from mobile phone users. We can redesign your site to be mobile-friendly.
Content creation
Aside from building a responsive, mobile-first web design for your site, the Atlantic Content Marketing team can create blogs, landing page copy, social media ads, and other advertising assets for your small business marketing plan. Our designers and copywriters can work with you to establish a consistent brand presence across all your marketing channels.
Conversion rate optimization
With your personalized conversion rate dashboard, and regular calls from your account manager, you’ll always know what your conversion rate optimization team is doing to make your digital marketing more profitable. From the very first hour CRO services begin, you’ll see exactly how many conversions you’re receiving, by any metric you see fit to track.
Small Business Marketing Agency
There’s no denying it, businesses must market their products or services to even hope to survive. No business, whether big or small, can ever grow to its full potential without an effective marketing strategy. However, marketing is not what it used to be. Previously, only traditional methods of advertising are used to promote a brand.
Nowadays, the marketing landscape has changed and it’s all about promoting your brand in the online space.
In 2020, the global marketing industry is expected to spend about $1.3 trillion and out of that amount, digital marketing spend is projected to hit $306.
Therefore, if you want to make the most out of your marketing dollars, digital marketing is the way to go – especially for small businesses.
If you a small business owner who’s looking for the best digital agency partner, you need to understand the importance of digital marketing and how an agency can help you achieve your goals.
Ready to connect with the best small business marketing agency? Get in touch with Atlantic.
What Can a Small Business Marketing Agency Do for Your Brand?
Optimized SEO Campaign
If you’re looking for serious business growth, one of the best strategies that you can use is search engine optimization or SEO. Why is it so effective? Simple! SEO allows you to target potential customers that are more likely to avail of your product or service – a conversion if you will.
A well-optimized SEO campaign will help you reach customers that have an active interest in your company, product, or service. The goal of SEO is to have your website appear on the first page of search engine results such as Google and Bing. If your website ranks high for your targeted keywords, you receive more traffic and qualified leads. SEO shines when it comes to targeting which means that you’ll reach people who are likely more interested in your product or service.
A top-rank digital marketing agency will not only optimize but streamline your SEO campaign as well. This is a key benefit of having an agency partner because SEO isn’t a one-and-done deal but an ongoing process.
Content Creation That Converts
While a nice looking website is a good thing for any business, it needs more than that to succeed. These days, customers are no longer interested in sites that only looks great. Static websites with rarely updated content make visitors to never want to come back again. Visitors need a reason to come back to your website, preferably with useful and relevant information that helps them make a buying decision.
This is where good content marketing comes into play.
Creating content isn’t just about making search engines happy (although it tremendously helps). There’s no point in optimizing your search results if you can’t back it strong, relevant content. But then again, most optimization methods revolve at content of some type. The idea is to put out content that your potential buyers can appreciate. After all, it’s the customers who are buying your product or service, not the search engines.
A digital marketing agency can provide top-notch content and will be delivered to online spaces that your potential customers frequent.
Social Media Marketing
If you’re not on social media, there’s a good chance that you’re getting left behind by your competitors. Just take Facebook for example. In 2018, over 18 million small businesses around the world have hopped on to Facebook. And based on statistics, Facebook reaches more than 60% of all internet users in the world.
In terms of reach, it’s hard to go wrong with using social media marketing, especially when it comes to the local market. This type of marketing is highly targeted since social media platforms have massive user bases and data are voluntarily provided. With that amount of information at hand, social networks like Facebook can serve users with highly targeted ads. With such a highly targeted reach, the rate of conversions is higher.
Many business owners are managing their social media marketing accounts on their own which is mostly fine. However, if you want to make the most out of social media’s power, a digital marketing agency like Atlantic will be more than happy to help.
Paid Search Campaign Management
As far as targeted traffic and quick results go, pay per click or PPC is the best digital marketing strategy to use. If you have a website, traffic is the lifeblood of your business. However, it’s not just about getting clicks and visitors, you need qualified leads to turn up a profit. While SEO is one of the most common methods to get targeted traffic, PPC remains the quickest way to reach qualified audiences.
With PPC, you’re not just getting high-quality traffic but almost instantaneous results as well. Basically, you’re targeting users who are already actively searching for your product or service. Serve them with a relevant ad and they’re likely to be pushed to make a buying decision. Once your account has been set up properly, your campaign is ready to launch and can receive clicks and sales on that same day.
However, it’s easy to waste time and money through PPC, especially if you don’t know what you’re doing. With an agency by your side, your PPC campaign can be optimized for success.
Web Design Solutions
As mentioned earlier, a beautiful website isn’t guaranteed to attract and engage visitors. However, superior web design does play a critical role in a small business website. If you have a poorly designed website, there’s a good chance that you’ll scare away a visitor. This is because your site’s appearance is critical to making a good first impression on your visitors.
Also, your website and brand’s credibility comes from web design. When someone finds your website, they want to know that your business is trustworthy and legit. A poorly designed site doesn’t exactly scream professionalism and legitimacy. But good web design isn’t just about aesthetic but you have to make sure that your site loads quickly, easy to navigate, and full of useful content.
If you partner with a digital marketing agency, you’ll have access to a web design team that can provide you with a beautiful and highly-responsive website.
FAQs
What does a small business marketing agency do?
A small business marketing agency partners with you to establish and reach your next big business growth milestones through effective, multi-channel marketing. They apply best practices and proven tactics to increase form fills, purchases, click-throughs, and sign-ups across all your web and app properties. That includes your website, app store listings, PPC ads, mobile ads, and other forms of digital marketing like gated content and landing pages.
At Atlantic Digital Marketing, the process begins by conducting a customized study of your business, your goals, your target audience, and your messaging. We’ll figure out how to set up the right audience, platforms, ads, and spend to test, for your approval. Then we’ll begin an experiment. We’ll iterate on those trials. We’ll expand on what’s working, and stop what isn’t working. We’ll never stop watching conversion rate performance, making changes and improvements to increase success. Once your advertising and marketing content is converting successfully, on budget, we keep going. We’ll keep improving, even after your marketing campaigns are performing splendidly.
What’s conversion rate optimization?
Conversion rate optimization is the art and science of ensuring your digital marketing channels are paying off at the best possible rates of return. You invest hard-won money to get your website running. You also pay for SEO planning, content creation, search engine ads, social media marketing, and all kinds of other tactics, just to get more eyes on your digital brand. But all of that investment is meaningless if those site visits and ad clicks don’t turn into new customers or sales leads. CRO is the final piece of the puzzle.
Who creates or edits the marketing content?
The Atlantic team member assigned to your company will work to understand your voice and brand through the initial discovery phase. At that time, our agents will examine your existing web pages, ads, email marketing campaigns, and other marketing tactics. They’ll also learn your audience, products, style, and tone. Based on that new familiarity with your business, your Atlantic team can create all your social media ad content, website content, PPC ad content, and lead forms for you. You don’t have to get involved unless you have a strong inclination to do it in-house. However, if you happen to have a knack for copywriting or design, or have your own creative team, we’re more than happy to work with them directly to bring your new campaigns to life.
Do we have to be on board for an annual contract?
As a small business marketing agency we pride ourselves on knowing you’re getting an amazing ROI for your marketing dollars. We want you to stick with Atlantic because you’re seeing the results you’ve been looking for, not because you’re locked into a contract. That being said, it does take a few solid months of planning, building, and testing to establish a steady pattern of success across all your channels. So we ask you to sign an initial three-month contract to set a plan in motion. After we’ve established a reliable strategy, we can work out the terms of our contract month to month or annually. Clients are usually so pleased with our results that they are thrilled to sign annually, but we can work with you where you are.
What kind of website changes will we need?
If your website is not responsive (or mobile-friendly), not SEO-optimized (i.e. invisible to Google), or otherwise not ready for an uptick in traffic and conversions, we’ll help you get on track with those big transformations first. You can sit back and watch us work, or be completely hands-on at every step. Your level of involvement in actual web development is entirely up to your taste and skills. Then the Atlantic team will help with the smaller details. We’ll apply best practices for improving your conversion rates across the website. Most of the changes are done with basic CSS and Javascript, and our team can work with your developers to ensure that there are no conflicts or major interruptions in visitor experience.
How can we tell if our new marketing efforts are successful?
Your dedicated agent here at Atlantic will help you set an ideal system to measure conversions, to match your business goals and predicted performance increases. At first we’ll work to optimize your content, timing, and audience targeting. Then your Atlantic partners will keep improving the conversion funnel until they achieve the numbers you agreed on. Reports will become available each day through custom dashboards. You’ll also receive personal updates from your Atlantic agent, and you’ll know exactly when all that digital marketing work starts to pay off big-time.