Your website is much more than a brochure for your business. It is a critical hub that often ties together each component of a successful online marketing strategy. In most cases, it is the moment of truth where a visitor decides to become a customer…or not. 

Websites must be visually appealing, though they must also be designed to convert visitors into customers. While there are many best-practices to follow for this to be a success, each business and target audience is different. This means that the design and development of your website must also take into account specific factors that will provide an edge in driving leads.

Being a marketing agency first, every website we build is designed to perform. Here are some of the critical features of a website that maximizes lead generation:

• SEO - Both on-page and technical optimizations must be implemented for any website to gain organic visibility online. These optimizations include content, images, load times, schema markup, interlinking, and much more. How these elements are optimized should be determined through extensive SEO research into competitors, keywords, audience, and other factors.
• User Experience (UX) - Simply put, if a visitor to your website does not have a positive experience, the chances of them becoming a customer are greatly reduced. Your website should quickly and concisely communicate your brand message and be easy to navigate.
• Mobile-Friendly – Your website must be optimized to load quickly and display properly on any device.
• Conversion Rate Optimization - In Addition to having a great user experience, your website should have clear calls to action and intuitively lead visitors to the desired conversion actions. Complex strategies for conversion optimization are available, though getting the basics right is key to success.