If you’re reading this post, you know how important local SEO is for your local business.
In simple terms, if you’re not ranking high enough for search terms related to your business in your area then in the Google map pack, you’re probably leaving a lot of money on the table.
Your business deserves better!
In most cases, people who initiate local searches are ready to make a purchase.
In a study, Google found that 50% of smartphone users and 34% of tablet/desktop users who perform local searches usually visit a store within the next day.
But no matter how enthusiastic you may be about improving your local SEO, you need tools to help you manage your efforts.
Here we’ll share 10 local SEO company management tools that can help you manage your local SEO efforts. These tools will help you manage important aspects like building citations, tracking reviews, tracking local search ranks, keyword opportunities, and more. So, without further ado, let’s go into the list:
1. Moz Local
This is one of the most popular local SEO management tools because it provides a lot of useful features.
Moz Local’s main claim to fame is that it provides some major benefits to improving local SEO rankings. One of them is adding your business to local SEO aggregator- websites that supply Google details about local businesses. Therefore, by using this service, you get your business added to the core local citation websites increasing your reach.
Also, Moz Local alerts you whenever you need to update the details of one of your listings or remove duplicate listings.
This can help you keep the consistency of your business details across all listings. Especially if you just changed an important detail like an address or hours of operation, this could really come in handy. In some cases, this tool automatically does this work for you.
Another feature that helps your local SEO services is customer reviews. It can be difficult to follow up with reviews on various listings all on your own, but on this platform, it puts it all in one place so that you can see customer reviews posted on Foursquare, Yellow Pages, Citysearch, Yelp, Superpages, and Google.
The tool allows you to reply to your Google My Business page reviews directly from the Moz Local dashboard (however, you’ll need to upgrade to the Essential, Professional, or Premium plan to do this). Moz Local costs about $49 per year.
With over 60,000 listing submissions monthly, this service helps you to submit your business details to broadcast over important local business directories.
It does this by adding your business to local data aggregators, direct-to-site submissions, and inputs manual submissions.
As a user of the service, you can decide what kind of submission you want for your business. You can also specify the number of local business listings you want your business to appear on.
If you choose the manual submission, you pay $2 – 3 per submission.
However, to do automatic submissions through a local data aggregator, it costs $55 per year. Depending on the number of submissions you want to make, the manual submissions might cost more but you also have full control of your content.
The data aggregator is a perfectly fine option as well, though. But note that it might take 2 to 3 months for your listings to go live with data aggregators.
BrightLocal also ensures that with its direct-to-site submissions you can have control of your listings even if you stop using the service.
If you use data aggregators, you can also take control of your listings as you make the annual payments. BrightLocal is considered one of the cheapest local SEO company tools available and works in 9 different countries.
Whitespark is another popular management tool based in Canada and providing its services in 11 countries.
It helps with your local SEO management through tools like the Local Citation Finder, Local Rank Tracker, Reputation Builder, and other tools.
With the local citation finder, you can find citation sites that are relevant to your business and location.
Whitespark also allows you to submit your business details manually or through data aggregators.
However, it’s more expensive than BrightLocal at a cost of $4-5 per manual submission. The advantage with Whitespark though, is that it’s a one-time payment with no recurring costs.
You also get the citation cleanup service which goes for $14-18 per listing.
The Local Rank Tracker helps you view your website search rank for important keywords at your target locations. This helps you analyze whether your search strategy is working and where you can improve.
The Whitespark reputation builder helps you to gather customer feedback in form of online reviews and surveys. You have access to over 45 review sites like Google, Yellow pages, TripAdvisor, etc.
Through this, you can get insights into what customers think about your business and it also helps boost your local search rankings.
You’ll also receive notifications when users leave reviews about your business. This service ranges from $35-215 per month.
If you stop using this service, you’ll still have access to your listings on various platforms.
This service has access to over 100 listing sites, and it allows you to manage your listings on all these sites through its dashboard.
You can add updated information to all these websites and eliminate inconsistencies in all listings and Yext submits your business details to Factual which is one of the main data aggregators.
Another benefit you get from Yext is that you can have a prominent listing on some of the directories associated with Yext.
This is called PowerListing, which is advantageous if potential customers see your listings before your competitors’ as they can contact you to get more details about your service.
Yext has a wide reach and is available in over 80 countries worldwide.
This premium service provides detailed analytics about your listings and you can track your local search performance through Yext’s dashboard.
However, to enjoy this service, you also must pay a hefty sum- about $499 per business location per year. But it also allows you to manage over 100 locations on its dashboard.
If you’re managing many locations, then you may have the opportunity to take advantage of discounts which might bring your fee down to $250 per location.
Another issue you might have with Yext is that your fee is a recurrent fee and you are charged every year. If you stop paying these fees, your business details managed by Yext will return to its former state.
Which means your business details might become inaccurate if it was initially inaccurate.
GeoRanker helps you analyze local search engine results related to your industry. Within its SEO tool, you can see your website’s ranking for important keywords in different locations across various countries and cities.
It is beneficial to see what keywords your website is ranking for in your target city because it can help you to adjust your SEO strategy in the future by targeting some keywords you’re currently not ranking for.
You can also improve your website pages that are close to the first page of the search results but aren’t quite there yet.
GeoRanker’s Local Rank Tracker helps you know your website’s rank for local keywords in real time.
Apart from helping you to track your rank, GeoRanker also provides a listing tool which is its Local Citation Finder. This tool helps you to find reputable sources for your industry.
If there’s one way to know the right sources, it’s to check your competitors who are already performing well in local search results. This tool also helps you to find the sources that your competitors are currently using.
Another feature available is the keyword and keyword density tool. With these tools, you’ll be able to check your web pages to see if they’re optimized for your target keyword.
GeoRanker offers a free option for its service which includes 500 credits, rank tracker tool, heatmap tool, monitor evolution, and top 30 results of a keyword.
For more credits and features, you can upgrade to the Professional Plan which costs $99 per month, the agencies plan for $249 per month, and enterprises plan for $490 per month.
This local SEO service-based India and provides local listing management and local search reporting. However, despite being based in India, it’s only available for businesses in the United States and Canada.
The company also focuses more on small and medium businesses (SMBs) and SEO agencies.
With its local listing management, the company automatically submits your business details to 69 listing sites when you sign up.
The service allows you to update your listings on 42 sites automatically when you sign up and can update 150 more sites at an extra cost.
Its local search reporting service provides details about your local listings, customer reviews, and search rankings which can then help you to track important factors that affect your local search rankings and your performance in local search results. With this, it’s easier to update your business details where necessary and your search rankings.
Synup offers its services at the cost of $30 per month but you must pay for at least a year-long subscription costing $360 annually.
However, if your business is located in one of over 1,000 locations where Synup offers discount pricing, you’ll only have to pay $20 per month.
One of the major factors in determining how effective your local SEO is including the number and quality of your customer reviews.
Apart from helping you rank higher in search engine results; potential customers look at reviews before they make their purchase decisions.
For instance, many positive reviews will convince potential customers to buy your product more than negative reviews. For instance, BrightLocal found in a study that 85% of consumers trust online reviews just as they would trust personal recommendations.
Meanwhile, having no reviews may sometimes be as bad as negative reviews because it creates the impression that no one is using your service.
A service like ReviewTrackers helps you to manage your customer reviews.
Whether you operate in a single business location or have many branches, you can manage your reviews on Google, Yelp, Facebook, Foursquare, OpenTable, and about 50 other websites that accept customer reviews.
From a single dashboard, you can gather and share positive reviews online which also gives you insights into how satisfied your customers are and ways to improve your reputation.
This tool provides extensive data about your reviews and it allows you to reply to reviews through the dashboard. You can also export this data to Excel or in PDF format. ReviewTrackers also supports third-party and social media integrations.
Another benefit from this robust tool is that you get email notifications and automatic alerts for important events like new reviews. For a single business, ReviewTrackers costs $49 per month and you have access to a free trial.
If you’re a business owner, it can be hard to keep up with all the tasks you need to carry out.
But is building listings and gathering customer reviews all you need to rank in local search? Well, not quite.
At this point, you need a checklist of important steps you need to take to improve your local SEO.
Local SEO Checklist is a service that provides a list of 30 tasks you need to carry out to improve your local SEO, helping you keep your strategy on track.
And this resource goes a step further. You can get details about how to perform any of these tasks and it’s split into different categories which include:
- On-page elements
- All things Google
- Top business directories
- Build citations
- Customer reviews and testimonials
- Website content and backlinking
Apart from these beneficial content pieces, Local SEO Checklist also provides a tool you can use to scan your business listing across 48 important directories. The best part about this service is that it’s free to use.
Local SEO Checklist is powered by Synup. Every local website owner should use this because there’s no cost involved and may make your life easier as well as leading to increased profits.
9. Advice Local
This service indirectly provides local listing management for small and medium by working with SEO agencies and channel partners and resellers.
Advice Local also has special submission packages for businesses in the legal, healthcare, home services, financial services, and restaurant industries.
Apart from its listing service, Advice Local also provides local search reporting which include listings audit, review audit, and rankings. With these audits, you can see issues with your listings like inconsistent details that may affect consistencies in your business operations.
This is one of the main data aggregators in the United States which means that search engines like Google use services like Localeze to find information about local businesses.
When there’s a local search query, Google looks towards the data aggregators to verify details about businesses in the searcher’s location.
Localeze directly helps your local search performance. Added to that, Localeze also distributes your listing data to more than 150 relevant local directories which includes core local citations and those that are related to your industry. Before adding your business to this platform, you should search to see if it’s already listed to avoid a duplicate listing.
If your business is already listed, you can claim it and update it when you register your Localeze account.
It’s important to have your correct business details on this platform as the information is pushed to other platforms. Therefore, the wrong information on this platform could be replicated on many other directories.
To manage your business listings on Localeze, it costs $297 per year.
However, if you run an agency or want to add many businesses, you can do that at a lower cost when you become a Localeze partner. However, becoming a partner costs $3,500 per year.
Are you ready to rank high for local searches? Do you want your business to show up in Google Map Packs or make more revenue from internet users in your locality?
Using one or more of the local SEO management tools listed here, by our digital marketing agency, could help you achieve that.
When you look at it closely, these tools don’t all do the same thing. Even though they may appear to be similar, there are also great distinctions.
One fact, though, is that they all provide services that help you rank higher for local searches. Use the list to help you find the tools that fits your needs.