It’s accurate to say that Google is the number one search engine, and it’s clear that in the world of search engines, Google has the final word when it comes to instituting ranking factors. The other search engines out...
For your medical practice, driving leads to your website translates to driving more customers into your business. And one of the best ways to generate qualified leads is to use search engines. Check out our SEO services or...
There was a time when Baby Boomers were the largest segment of the U.S. population, but that time has passed. There are now some 83.1 million Millennials in the U.S. today (people born between 1982 and 2000) according to...
Amazon, the e-commerce company widely known for selling virtually everything under the sun, has reportedly created a secret lab (called 1492), aimed at bringing the massive company into the healthcare technology space. More specifically, the 1492 team is reportedly...
Physician Dr. Sonia Henry recently published an article, on http://kevinmd.com, titled Doctors: Don’t lose your humanity, in which she discusses how important it is for professionals in the medical field to retain their humanity. As Dr. Henry states: “A doctor...
Since the dawn of marketing, customers have mistrusted paid advertising. They know better than to believe that 3 out of 4 dentists choose one toothpaste over another, and they know better than to think that a bottle of beer will...
Take a few minutes to google “how to boost website conversions” and what you’ll likely come up with are hundreds of posts talking about running A/B tests and changing web copy on your landing page. But those actions, alone, aren’t...
Thanks to such devices as Amazon Echo and Google Home (not to mention Siri, Cortex, and others) the way people search for information online is shifting. A recent report publicized by Search Engine Land suggests that more than 60% of...
Consider all of the ways your prospective patients embark on journey toward your services – imagine all the steps they might take before they call your offices: they go on Google, browse on social media, watch TV, read the newspaper,...
There was a period of time when digital marketers and SEOs swore by the shorter-is-sweeter approach to content. Articles and blogs that hovered between 300-600 words seemed to be long enough for search engines to find them, but short enough...
