Google Ads' Quality Score is a crucial metric that assesses how your ads for specific keywords impact user experience. By leveraging this diagnostic tool, you can pinpoint which aspects of your campaign require improvement and optimize your performance. Moreover, the...
In this blog post, I explore the viability of pay-per-click (PPC) advertising for senior care providers, as well as some PPC best practices that can help providers connect with more people in need. I was recently asked by a...
Summary: Both PPC and SEO are commonly used marketing strategies. But which one is better for drawing student applicants to the higher education industry? Like many things in life, the best answer is a sensible middle ground. There are...
Few searches in 2020 are as depressing as searching for higher education news articles. It's like a holocaust out there. Washington Monthly just put up one of the most dire articles yet, "How to Save Higher Education:...
You can't get far as a webmaster without bumping into Google Ad's promo coupon. It's right there in most CPanel default setups, tempting you with a risk-free $100 ad credit. And why not hitch your online entrepreneur efforts...
7 Reasons You Should Hire an Agency to Manage Your Google and Facebook Ads Out of all the mediums of advertising, online digital marketing is the cheapest per impression. That's because the Internet is the cheapest form...
So, you’ve spent a lot of time, money, and other resources for creating and setting up a website for your business. Naturally, you’re excited since your website looks great and works like a dream. But now that your website...
When it comes to digital marketing strategies, there are many methods that you can use to reach new customers and grow your business. Among these strategies, one of the most popular ones is PPC advertising. For many people, PPC...
If you have an online business, it’s a given that you should do advertising. Otherwise, how will you put your product or service out there and in front of your target audience? Advertising is one aspect of online business...
You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your ads reach the right people? At what cost? Or will they simply be ignored? Many people have the misconception...
