Regardless of the size of your restaurant or chain of restaurants, having Facebook and Instagram accounts are as important – if not more important – as having TV ads or sponsoring local events. Through incredible marketing tactics such as using...
Instagram may not be taking over the world, but it sure feels like it is. Instagram has become the place for “cool” brands to make a name for themselves. And when it comes to restaurants, if you’re not on Instagram,...
A key part of a successful digital marketing strategy for restaurants is increasing the number of conversions you get from your leads. Sure, web traffic is great – but what good is that traffic if few visitors to your site...
The majority of people who surf the web and land on your website aren’t ready to make a conversion in that exact moment. And just one brief encounter with your brand isn’t enough to make your restaurant chain come to...
Ever since we as mere mortals have had access to Facebook’s Custom Audiences tool (thanks to Power Editor), marketers and brands have been looking for ways to make the most of this incredible power. If you still aren’t sure what...
Facebook advertising is now one of the most effective – and, as a result, most competitive – strategies to reach your prospects directly where they spend the most time. If you want to grow with digital marketing your restaurant’s reach...
The restaurant industry is growing at a tremendous rate, with ad spending in this space outpacing the overall ad market, according to Ad Age. And with more and more folks using social networks like Facebook, if you want to reach...
Every business owner needs to pay special attention to the online reputation of its brand. But few industries are as impacted by the onslaught of review/rating sites on the web as QSRs. QSR patrons are among the quickest to hop...
Paid search advertising greatly increases your online visibility, in a way that organic marketing efforts simply can’t offer. This is particularly true for QSR brands looking to capture audiences on a local level. According to Google, 20% of all searches...
An astounding 92% of consumers read online reviews (up from 88% in 2014), according to a recent survey by Bright Local, with restaurants being among the most popular businesses that consumers are interested in reading reviews on. By now, there...
