digital marketing company

Why Digital Marketing Cannot Be Overlooked

Most businesses aim to emphasize their expertise, though how this is communicated online is critical to success. There are thousands of businesses operating without the marketing expertise they need to help their companies succeed. It is why so many businesses struggle and are not as successful as they could be.

Marketing is often either taken for granted or overlooked. Even when it works well, the marketing activities themselves are often not given adequate attribution due to a lack of data and it is often subject to a reduction in budget. Understanding the purpose and goals of each digital campaign and accurately measuring the impact is critical to the success of every business.

Here are just a few of the reasons your marketing, and specifically, your digital marketing deserves your attention. 

Market Share Does Not Remain Stagnant

Even if you are seeing success now, that is no guarantee it will remain that way. Every day, your business either gains market share or loses market share. The forces of competition, changes in consumer behavior, and changes in online marketing platforms could quickly be working against you if your strategy is not constantly evolving. The status quo often results in movement in the wrong direction.

Are you gaining market share at a satisfactory rate?

Momentum Is a Force

If you are not paying attention to marketing, you risk losing forward momentum. Once marketing campaigns have been established and results are achieved, there is a process of continual improvement based on accurate data that is required to maintain your edge. There is no such thing as a successful “set it and forget it” strategy. Commit to building momentum over the long term and become unstoppable. 

Digital Marketing is Accountable

If you tend to ignore your marketing because you are not sure how to measure it, you may be about to have your world rocked. Digital marketing is not only measurable and accountable, it provides an exceptional ROI. A solid plan should provide measurable results and a winning return on investment. 

Consumers Are Performing Due Diligence Online

Before a consumer even contacts you, he or she may have already researched your product, services, company history and checked online reviews. What are they seeing, and what are they learning? What is your website or social meeting telling them? Is your message consistent and believable? Are you received as an expert in your industry? A comprehensive digital marketing plan is vital in presenting your brand as you want it to be perceived. What are the misperceptions about your business? Digital marketing can help you correct them. 

Ignoring Marketing Can Make Matters Worse

Like your health or financial situation, ignoring issues rarely results in a positive outcome. The same is true with your digital marketing. Marketing should be an ongoing, consistent and persistent effort. It is why many businesses find professional assistance so valuable. Few business owners are equipped to be their own marketing directors. In many cases, we are augmenting the efforts of the marketing business owner or a single internal employee with an entire experienced team at a fraction of the cost to hire an internal marketing staff. We offer digital marketing services and consulting to businesses across the United States. 

Don’t Allow Someone Else To Tell Your Story 

In the case of your competitors, it will not likely be a pleasant message. Controlling your marketing allows you to funnel potential customers to you and your message. You decide what you want that message to be and how you want to represent your business online. With our expertise, you can improve and maintain your brand reputation online.

You Don’t Have To Go It Alone

The odds are you didn’t create the sign outside your business. You may not file your own business taxes or do payroll. The reason is some professional services pay for themselves and allow you to focus on what you do best. What could be more valuable than a service that is designed to bring customers to you?

That is what we do at Atlantic Digital Marketing Company. We provide a range of valuable, creative digital marketing strategies and tactics that are designed to drive leads for companies just like yours. Our services are accountable and measurable.

Don’t make the mistake of ignoring your marketing. Make the decision to become proactive and take control. Contact Atlantic Digital Marketing Company to discuss your company and your goals. Let’s work together in creating marketing strategies that drive results.

Are you ready to give your marketing efforts the attention it deserves and move your business forward? Let’s talk and set some exciting, actionable goals for your business. 

 

integrated marketing campaigns

Why You Need Integrated Marketing Campaigns

While figuring out how to best advertise your products and services, you undoubtedly feel like you’re being pulled in every direction. Your marketing channels may look disjointed as a result, leaving your brand without a clear focus and voice. As your flurry of campaigns fail to hit the mark, it becomes clear that you need to bring it all together to improve your results. Thankfully, you can do just that with integrated marketing. Here’s what you need to know.

What is Integrated Marketing?

Integrated marketing coordinates all of your channels and campaigns to deliver the best possible results as a combined effort. Through all your campaigns, we create consistency in messaging and imagery, right down to your fonts and color scheme as well as leveraging different channels to fill any gaps in online visibility and lead generation.

This creates a unified approach that better resonates with your target audience and quickly draws interest to your brand. Through every touchpoint, your potential and existing customers know what to expect from your company and look forward to hearing more about your products and services.

Ideal Integrated Marketing Campaign Strategy

With integrated marketing at the forefront of your advertising program, you use the same slogans and messaging while changing up the content. Your business purpose and mission doesn’t change with each campaign, just how you tell your story.

With that in mind, every integrated marketing campaign strategy starts with looking at your customer’s pain points, needs, and preferences. Beyond that, you need to use your brand values to generate ideas that align with the personality and voice of your company. Then, we leverage ads on the platforms used most by your target audience to meet them where they are most often.

Key Benefits for Your Business

Here are just a few of the benefits when you put integrated marketing to work for your business.

Reach Your Target Audience

Through integrated marketing, you gain a better idea of what your customers want from your brand and how to deliver it directly to them. You can use each channel to your advantage to meet them where they spend time online and deliver timely brand messages on a regular basis. Beyond that, you can act as a key player in resolving their pain points as you present your products and services as ideal solutions.

Leave a Great Impression

As your campaigns reach your target audience in their preferred online space and deliver solutions to their daily challenges, your brand makes a great impression. Your target audience can start to view your company as an asset on their consumer journey. Each time they start the buyer’s journey, they will eventually learn to look to your brand first for the info and solutions they need.

Get Fantastic Results

Your marketing effectiveness will undoubtedly increase by leaps and bounds as you integrate your campaigns. Your brand messaging will stay on point and lead people intuitively to a buying decision. With that, you can enjoy higher conversion rates while putting much less effort into developing disparate marketing strategies.

Save More Money on Marketing

Integrated marketing allows you to promote brand loyalty and increase conversion rates without spending a ton of money on each lead. In fact, this approach has the lowest cost per lead once you have a custom strategy working overtime for your brand.

With integrated marketing campaigns on your side, you can enjoy better results with every campaign and feel certain about the results through integrated campaign data as your strategy boosts the success of your business.

How to Get Started with Integrated Marketing

If you’re ready to tap into the power of integrated marketing, partner with our team at Atlantic Digital Marketing Company. We offer all the marketing services you need to reach your target audience and get them excited about your brand. All you have to do to get started is fill out our online form to request a free consultation appointment and marketing audit. We’re excited to get started!

 

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