The sales cycle for healthcare marketing tends to be longer than most other B2C verticals. As such, it is important to take a multi-faceted approach with a range of touch points for the different stages of the conversion process. Awareness...
Congrats. You’ve built a great website with quality content to drive conversions. However, did you know that 96% of customers leave a website without converting? What about the fact that 70% of people abandon shopping carts without purchasing? Almost 80%...
When it comes to paid search companies -- there is no 'one size fits all' approach. Different businesses and clients have different needs. If you are serious about hiring a quality team -- as you should be -- make certain...
Are you advertising on Google AdWords? If so, do you understand the difference in how conversions are reported? For anyone unfamiliar with Google's online search engine advertising platform Google AdWords, you can visit this link for a quick overview: http://www.google.com/adwords...
Zombies have slowly but surely taken over our lives! Metaphorical zombies, that is. Now that the hit TV series “The Walking Dead” is FINALLY back for its fourth season, I’ve had a chance to get back into the fictional world...