There are a lot of things to consider when you are working to grow your business and making sure that your website and other digital assets have great visibility online is key. One of the best ways to do that is SEO. SEO stands for search engine optimization and it is a great option as a long-term sustainable marketing channel that can provide a return for your business indefinitely. However, SEO is not as simple as some articles would have you believe. Unless you have a professional working with you to guide strategy and execution, you actually run the risk of creating a negative effect.
Why You Need an SEO Expert
SEO is a wide topic that involves many factors both on and off your website. Becoming an SEO specialist takes years of experience, and ongoing learning as Google and other search engines evolve. Additionally, dated SEO tactics, often referred to as black-hat, will virtually guarantee your website will be assessed a penalty by Google. Proper SEO requires time to build and an experienced SEO specialist understands how to evaluate and prioritize SEO efforts to accelerate the process when possible. While you may be willing to invest the time to become and SEO specialist yourself, we have found that business owners typically prefer to invest their time in other aspects of their business while leveraging an outside SEO expert to manage and optimize their online presence.
How to Find an Atlanta SEO Expert
When you are in the market for an SEO expert, you want to confirm that expertise before agreeing to partner with them. Once you have a list of potential SEO partners, you can begin to evaluate them based on a few simple criteria. Read online reviews. Look for case studies on their website or ask them to provide case studies. See how their website ranks online compared to competitors. Once you have done that, you should take some time to get to know the SEO agency. Communication and clear expectations should be set from the start.
A great SEO company should be completely transparent about their practices, timelines, and the return you should expect to see on your investment. A great SEO company is not just a vendor providing a service, but rather a partner in growing your business online.
If you are looking for a results-focused digital marketing partner in Atlanta, contact the Atlanta SEO Company. As Atlanta’s top SEO agency, we can help you not only with your SEO needs, but also other digital marketing channels designed to propel your business to a new level.