Atlantic Marketing Company Blog

Google Algorithm Updates
From roughly December 3, 2020 through the end of January 2021, webmasters all over the web had one question: "What Read more
College and University Online Reviews
For higher education institutions, a strong online reputation can influence leads, enrollments, retention, as well as alumni relations. As such, Read more
Communicating with Students
Of all the life decisions, choosing a school for continuing education is one that people tend to ruminate upon for Read more
Content Strategy for Search Questions
How do people search the web? This turns out to be a much deeper question than we'd ever anticipated, given Read more
Word of Mouth
Today’s college-age students, by a growing proportion every year, are from Generation Z, and we’re gradually learning quite a bit Read more
Increasing MBA Enrollment
The market for MBAs is stronger than ever. Learn how your school can capitalize on this new interest and develop Read more
Thought Leadership for Colleges and Universities
What is a thought leader? When you see this phrase, you likely think of the kind of person who delivers Read more
Marketing Mental Health Awareness in Higher Ed.
The stresses of the global pandemic have exacerbated mental health issues among college students. Universities should make mental health awareness Read more
Law Firm FAQ Pages
Having a frequently asked question (FAQs) page up on your website sets the tone that you’re a helpful resource. By Read more
Social Media College Enrollment
If you want to up your social media game, you need to know how social media has evolved and the Read more
Chatbots for lead generation
Each year, more colleges and universities are deploying chatbots, and the COVID-19 pandemic has only furthered this trend. As artificial Read more
College Campus Culture
Don't look now, but the COVID-19 pandemic is still wreaking havoc on the entire higher education industry. The higher education Read more
Law Firm Thought Leadership
Professionals in the legal industry are sitting on the marketing golden ticket, and most of them don't even know it. Read more
Remarketing for Higher Education
We've all seen this phenomenon when we cruise around the web: You visit a video streaming site to check out Read more
Inbound Marketing
Along with the other upheavals to the markets that 2020 has brought, the higher education industry has changed overnight from Read more
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