Social Media has become a powerful medium for making connections and businesses are no exception. Each Social Media platform has unique advantages and selecting which platforms will provide the greatest return on investment (ROI) for your company is a critical first step to ensure success in advertising on Social Media.
Whether you are interested in advertising on Facebook, Instagram, LinkedIn, YouTube, TikTok, or other platforms, now more than ever, it is important to have the right partner managing your Social Media Ad campaigns.
Social Media Advertising differs from managing your social media pages. Posts, shares, and other activities tied to your social media pages typically only reach the internet users that already know about your business. Social media advertising campaigns are designed to connect with potential customers that are not already familiar with your company.
Social Media has no shortage of users. This enables us to reach a wide audience to develop brand awareness.
However, brand awareness is not enough. Your social media ads must also convert users into customers.
Once we’ve discovered the typically characteristics of your audience, we then narrow our targeting to only serve ads to those users that have a high probability of becoming customers.
Through testing of audience parameters as well as creative and copy testing, we maximize advertising campaigns to drive the highest return on investment.
Different ads resonate with different people. This means we must serve the right message to the right people at the right time.
Ongoing testing of creative assets and ad copy enable us to zero in on the right message for your audiences. We can then deliver that message through multiple ad types, including video.
Marketing campaigns are only as good as the results they deliver.
Our team is data-driven and never launches a single ad campaign without the proper tracking place.
This enables us to report back to you with specific results from the campaigns that impact the growth of your business. This data is also used to continually improve performance over time.
If you are ready to make the investment in your business that drives leads for years to come, then let’s get started now. Our process begins with a free in-depth digital marketing assessment. Contact us today to schedule your free consultation.
By selecting the right social media channels, ad types, and audience targeting then pairing that with advanced analytics for ongoing optimizations, your social media advertising campaigns will drive the highest volume of new leads at the lowest possible cost per lead.
Social media platforms such as Facebook, Twitter, Instagram, TikTok and more also give your customers the opportunity to review your services and products – and that’s what they like to do. Research shows that over 75% of consumers read reviews before they make an online purchase.
Ready to get started increasing lead volume through social media advertising? Contact us now for a free evaluation of how social media ads can positively impact your business.