Vanity projects and looking your best never go out of style. Therefore, it’s no surprise that the cosmetic medical field is constantly on a growth trajectory.
If you’ve been in the industry for decades and haven’t utilized search engine optimization (SEO) to attract new clients, you’re likely finding that billboards, media ads, and word-of-mouth aren’t bringing in a steady stream of clientele.
Rather than sink, we say put on your digital life preserver and swim to success with the help of a stellar SEO strategy for your practice.
Here’s a closer look at why your team should focus on plastic surgery SEO and how you can get yourself ahead of the local and national competition on search engine results pages (SERPs).
Why Should You Focus on SEO?
Let’s face it, success in the plastic surgery industry relies on your practice’s authority. The more buzz you generate, the more clients you help, and the loop continues until you’ve climbed to the top of your industry.
Well, before SEO took off, being the literal talk of the town was enough to garner success as a local practice.
However, now that everyone Googles and searches for what they want, it’s going to take more than a good word in the crowd to get you noticed on search engines.
Sure, positive reviews can help you in the SERPs by slowly increasing your reputation and authority; but they’re just the tip of the iceberg for how helpful SEO can be for your practice.
6 SEO Tips for Your Plastic Surgery Practice
If you’re ready to take control of your plastic surgery practice’s online presence, follow our 6 SEO tips that will help improve your site’s user experience, search engine authority, and conversion rates.
Increase Page Load Speed
The average site visitor will only wait a couple of seconds for a page to load before bouncing to a new website. This statistic is even more important to keep in mind when considering how eager people are to find a plastic surgeon for their procedures.
If your site is taking too long to load, you’re losing business. We suggest testing your site on Page Speed Insights and finding out where your site needs an update. From there, reach out to your local SEO team to make long-term fixes that ensure your valuable services load quickly and draw in the patients you deserve.
Go Deep With Your Content
When it comes to plastic surgery, people are ready to go deep into their research before taking the plunge and committing to surgery. Therefore, you want to make sure that all of your content is as extensive as possible.
No one wants to have to dig through multiple pieces of content to find their answers. So, ensure that each piece of content you post answers all of the vital questions patients are asking about the topic.
When you do this, not only does it build your credibility with potential patients, but it also lets Google know you’re a force to be reckoned with.
Google consistently rewards websites that post detailed, lengthy, and relevant content that displays a brand’s industry authority.
As your credibility on all fronts increase, so will your search engine rankings and the frequency of which you appear on searches that match the services you provide.
Check Your Web Vitals Monthly
Even if you’ve optimized your site for SEO, it’s not a one-and-done process. SEO is always on the move and what worked even months ago may not attract patients now.
Checking your site’s vital metrics is essential to staying on top once you’ve reached your goals. Monthly digs into your site’s bounce rate, organic conversions, page visit length, successful blog posts, and more, can help you point your site in the right direction as you can catch the ebbs and flows of the market in time to shift strategic gears with ease.
Focus on a Local SEO Strategy
Local success is your foot in the door to national headlines. So, focusing on gaining local clientele should be your number one priority.
Some of the best ways to attract local search engine attention are:
- Localizing your blog topics
- Focusing on location-centric keywords (i.e. prominent neighborhoods, cities, states)
- Updating your Google Business Profile. This free tool lets you upload a plethora of vital information that lets Google and customers know your practice’s credibility before clicking on your site. Load office hours, customer reviews, before/after images, and more to help make your plastic surgery practice a trusted pillar in the local medical market.
Get Active on Social Media
Remember how we said word-of-mouth was a practice of the past? Well, we were only half right. The practice is still alive and well, it’s merely evolved into social media platforms.
Social media outlets like Facebook, Instagram, and TikTok can be an excellent way for you to spread the word about your plastic surgery practice.
From posting detailed blogs to displaying before and after pictures, and even showing video footage of a procedure when possible, there are several ways you can get people talking about your practice.
Social media also lets you interact with your audience regularly. Putting a face and personality behind your brand humanizes you, builds your customer rapport, and leads to even more trusting, loyal patients.
Make Sure Your Site’s Mobile-Friendly
According to statista.com, over half of the internet’s searches are made through a mobile device. If your site isn’t optimized for mobile-friendliness, that’s a lot of potential business you’re missing out on.
Sure, your site may slowly load, but as we mentioned earlier, speed matters, and if your site takes forever to load because it isn’t optimized for mobile devices, people will quickly bounce and go somewhere else.
Even if your site loads and it isn’t optimized for mobile use, the user experience could be completely ruined. Important information could be difficult to see and the site could load in a disproportioned manner.
Either of these is bad for the user experience and will make you look unprofessional and turn users away. After all, if you can’t keep up with the times for your website, how could someone trust you to cosmetically improve their features?
Nip and Tuck Your Site to Perfection With Atlantic Digital Marketing
SEO success is something that doesn’t happen overnight. It can take months for you to even realize there’s progress being made. It’s something that you’ll constantly have to stay on top of and can easily become a full-time job in itself.
At Atlantic Digital Marketing, we know that your practice is your bread and butter and you may not have the time to dedicate to daily SEO tasks. Let our team of digital marketing professionals step in and help you make the SEO changes your site needs for positive business growth.
From unique content creation to technical site management, our team of SEO experts can handle it all. Reach out to us today to schedule your free consultation with a member of our team.