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How to Prep Your Site for the Holiday Rush

We may just be ringing in October but it’s time for everyone to start planning for the holidays. This is especially true if you are a business owner in any industry.

From legal advisors to retail shippers, the holidays present unique opportunities for business owners to draw in crowds eager to take advantage of advertised deals during the holidays.

While decorating the office is always fun from October through December, the true key to holiday success is updating your website.

Why Start Prepping for the Holidays Now?

As with all things in search engine optimization (SEO) optimizing your website for the holidays takes planning, scheduling, research, and most of all, time.

A great SEO holiday strategy isn’t something that happens with the push of a button. Optimization results take time, so starting as soon as October can be the optimal move for getting your site on the map when the right time comes.

At Atlantic Digital Marketing, we help our clients stay ahead of the curve and can help you get your site optimized for the holiday rush.

Follow our top tips below and start making your site festive.

  1. Research What Customers Want

Just because you have a hot item you’ve got geared up for the holidays, doesn’t mean that it’s exactly what’s on your audience’s wishlist. Sure, you can tout your latest service, but it’s essential to create holiday content that caters towards your audience’s actual needs.

This type of content is what SEOs deem “helpful” and “relevant.” As a business person, you already know that time is money, and people who want to spend money, don’t want to waste a lot of time finding what they need.

By following social media threads, checking industry feeds on sites like Reddit, or just sending out a poll to your audience asking how you can help them this holiday season, you can quickly find the answers you need to create content that meets their desires.

So, how do you create relevant pieces? Curate content that delivers the right answers to the following wants:

  • Solutions to industry or personal pain points
  • The latest audience demands
  • More information about a specific service or product
  • How your product can make their lives easier in the new year
  1. Plan Your Content Strategy

Whether you have holiday deals in store for your patrons or not, if you want to succeed into the new year, planning your content strategy is essential.

You should never find yourself fumbling for the easiest piece to create at the last second. Although it may fulfill your quota, it will likely do nothing for your SEO strategy.

Take the time to perform keyword research, topic relevance, and when the best time of the seasons would be to release certain topics.

The last thing you want to do is publish a blog prepping audiences for New Years celebrations on New Year’s Eve.

Planning ahead helps you map out your content success and ensures your content release will be stress-free into 2023.

 

  1. Look to the Ghosts of Holidays Past

If your brand has participated in holiday content strategies in the past, take a moment to look back on your former attempts. Pull up your analytics and crunch the numbers before you dive head-first into a new strategic season.

Ask yourself: What types of content pieces worked well with audiences and in what delivery medium? Did that poll you advertised last year draw in a decent amount of revenue? How often did you post during the most successful holiday seasons? And most importantly, what types of posts were utter failures?

Each holiday content season should aim to be better than the last. So, make sure that you learn from past efforts and give your content team a genuine start in the right direction these holidays.

 

  1. How Will You Share Your Content?

Creating awesome content is only half the battle. The next step is ensuring your content is shared across all of the right platforms.

When it comes to the holiday season, we say leave no stone unturned. Make sure your audience sees your content and takes advantage of all the amazing deals, offers, and services your brand has in store for the coming months.

Social media pages are an excellent way to get content buzzing throughout your core target audience. Once a few people catch on to your content, they’ll share it with those who it’s relevant to, and over time, your sales will begin to increase.

Email marketing is also a great way to get your word out to audience members that may not be involved in the social media sensation. While you may not receive as many conversions from email marketing, you’re bound to attract the attention of a fair amount of loyal, long-time customers.

  1. Double-Down On Content Creation

It may seem obvious that you’ll need to crank out the content during the holiday season. However, on top of daily tasks and striving to be your best from your brick and mortar location, doubling down on your content may seem an insurmountable task.

The trick here is to take advantage of your digital marketing team or join up with a local SEO agency. Having people dedicated solely to writing your content can help you double and even triple your content output.

The more relevant content you can put out, the better your odds are of showing up on coveted search engine ranking positions.

  1. Start Working With Your Development Team Early

In most cases, you’ll want to “decorate” your site with timely images, fonts, and color schemes. While these can be planned out for quick execution, the key word here is “planned.”

Reach out to your development team months in advance with your holiday site ideas. They can ensure your ideas are all fleshed out and ready for display on your site during the right time of the year.

Reach the Top of Search Engine Results With Atlantic Digital Marketing

If you’re ready for your brand to make the top of search engine results and the holiday lists of your target audience, we’re so glad you’re starting now.

Getting your site and physical location ready for the rush is a daunting task. If managing your business and planning online marketing strategies sounds like a lot, that’s because it most definitely is.

Let Atlantic Digital Marketing take on the marketing responsibilities for you with one of our tailored SEO strategies.

Contact us today to schedule your free consultation with our SEO experts.

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6 Ways to Boost Growth Through SEO for Your Plastic Surgery Practice

Vanity projects and looking your best never go out of style. Therefore, it’s no surprise that the cosmetic medical field is constantly on a growth trajectory.

If you’ve been in the industry for decades and haven’t utilized search engine optimization (SEO) to attract new clients, you’re likely finding that billboards, media ads, and word-of-mouth aren’t bringing in a steady stream of clientele.

Rather than sink, we say put on your digital life preserver and swim to success with the help of a stellar SEO strategy for your practice.

Here’s a closer look at why your team should focus on plastic surgery SEO and how you can get yourself ahead of the local and national competition on search engine results pages (SERPs).

Why Should You Focus on SEO?

Let’s face it, success in the plastic surgery industry relies on your practice’s authority. The more buzz you generate, the more clients you help, and the loop continues until you’ve climbed to the top of your industry.

Well, before SEO took off, being the literal talk of the town was enough to garner success as a local practice.

However, now that everyone Googles and searches for what they want, it’s going to take more than a good word in the crowd to get you noticed on search engines.

Sure, positive reviews can help you in the SERPs by slowly increasing your reputation and authority; but they’re just the tip of the iceberg for how helpful SEO can be for your practice.

6 SEO Tips for Your Plastic Surgery Practice

If you’re ready to take control of your plastic surgery practice’s online presence, follow our 6 SEO tips that will help improve your site’s user experience, search engine authority, and conversion rates.

Increase Page Load Speed

The average site visitor will only wait a couple of seconds for a page to load before bouncing to a new website. This statistic is even more important to keep in mind when considering how eager people are to find a plastic surgeon for their procedures.

If your site is taking too long to load, you’re losing business. We suggest testing your site on Page Speed Insights and finding out where your site needs an update. From there, reach out to your local SEO team to make long-term fixes that ensure your valuable services load quickly and draw in the patients you deserve.

Go Deep With Your Content

When it comes to plastic surgery, people are ready to go deep into their research before taking the plunge and committing to surgery. Therefore, you want to make sure that all of your content is as extensive as possible.

No one wants to have to dig through multiple pieces of content to find their answers. So, ensure that each piece of content you post answers all of the vital questions patients are asking about the topic.

When you do this, not only does it build your credibility with potential patients, but it also lets Google know you’re a force to be reckoned with.

Google consistently rewards websites that post detailed, lengthy, and relevant content that displays a brand’s industry authority.

As your credibility on all fronts increase, so will your search engine rankings and the frequency of which you appear on searches that match the services you provide.

Check Your Web Vitals Monthly

Even if you’ve optimized your site for SEO, it’s not a one-and-done process. SEO is always on the move and what worked even months ago may not attract patients now.

Checking your site’s vital metrics is essential to staying on top once you’ve reached your goals. Monthly digs into your site’s bounce rate, organic conversions, page visit length, successful blog posts, and more, can help you point your site in the right direction as you can catch the ebbs and flows of the market in time to shift strategic gears with ease.

Focus on a Local SEO Strategy

Local success is your foot in the door to national headlines. So, focusing on gaining local clientele should be your number one priority.

Some of the best ways to attract local search engine attention are:

  • Localizing your blog topics
  • Focusing on location-centric keywords (i.e. prominent neighborhoods, cities, states)
  • Updating your Google Business Profile. This free tool lets you upload a plethora of vital information that lets Google and customers know your practice’s credibility before clicking on your site. Load office hours, customer reviews, before/after images, and more to help make your plastic surgery practice a trusted pillar in the local medical market.

Get Active on Social Media

Remember how we said word-of-mouth was a practice of the past? Well, we were only half right. The practice is still alive and well, it’s merely evolved into social media platforms.

Social media outlets like Facebook, Instagram, and TikTok can be an excellent way for you to spread the word about your plastic surgery practice.

From posting detailed blogs to displaying before and after pictures, and even showing video footage of a procedure when possible, there are several ways you can get people talking about your practice.

Social media also lets you interact with your audience regularly. Putting a face and personality behind your brand humanizes you, builds your customer rapport, and leads to even more trusting, loyal patients.

Make Sure Your Site’s Mobile-Friendly

According to statista.com, over half of the internet’s searches are made through a mobile device. If your site isn’t optimized for mobile-friendliness, that’s a lot of potential business you’re missing out on.

Sure, your site may slowly load, but as we mentioned earlier, speed matters, and if your site takes forever to load because it isn’t optimized for mobile devices, people will quickly bounce and go somewhere else.

Even if your site loads and it isn’t optimized for mobile use, the user experience could be completely ruined. Important information could be difficult to see and the site could load in a disproportioned manner.

Either of these is bad for the user experience and will make you look unprofessional and turn users away. After all, if you can’t keep up with the times for your website, how could someone trust you to cosmetically improve their features?

Nip and Tuck Your Site to Perfection With Atlantic Digital Marketing

SEO success is something that doesn’t happen overnight. It can take months for you to even realize there’s progress being made. It’s something that you’ll constantly have to stay on top of and can easily become a full-time job in itself.

At Atlantic Digital Marketing, we know that your practice is your bread and butter and you may not have the time to dedicate to daily SEO tasks. Let our team of digital marketing professionals step in and help you make the SEO changes your site needs for positive business growth.

From unique content creation to technical site management, our team of SEO experts can handle it all. Reach out to us today to schedule your free consultation with a member of our team.

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Level Up Your Marketing with a Digital Marketing Company

If you’re still on the fence about using a digital marketing company, it’s time to level up. There are just too many benefits when using a digital marketing company to ignore. Here’s a list of advantages to partnering with a digital marketing company.

Stay in the Loop with the Current Trends

Things change fast online, and it’s important that you know what’s happening. There are new strategies in marketing, search engine algorithm updates, and new interests that are constantly emerging. It’s impossible to keep on top of it all unless you’re an expert in the industry. There are also so many different keys to success when it comes to digital marketing. There’s SEO, PPC, video, content, email marketing, social media platforms, and more. If you don’t know the latest trends in digital marketing and which tactics are a good fit for your goals, you risk missing opportunities or burning the marketing budget with little return on investment. That can create an advantage for your competition. A digital marketing company should serve as your trusted advisor to ensure every marketing dollar is put to work in reaching your business goals. They are the experts who know the latest trends and strategies that meet the needs of your business. A digital marketing company will inform you about the latest trends and the newest marketing strategies to implement.

Accountability and Reliability

When you choose a digital marketing company, you should expect reliability and accountability. Reliability means your digital marketing company will keep in contact with you and explain your numbers and performance. They let you know what’s happening with your digital marketing campaigns on an ongoing basis. You should receive regular metrics and reports with meaningful data. They are responsible for your campaign performance. 

An Extension of Your Internal Marketing Team

With a digital marketing company, you get an extension of your own internal marketing team. This extension works well for small, medium, and large businesses. Many small to mid-zed businesses are unable to hire specialists in each of the core areas of digital marketing. It’s just not practical nor sustainable. When you hire a digital marketing company, all of those specialists are now on your team, and typically the cost is far less than the payroll to hire those specialists directly. .

The Focus Stays on Growth

Having a digital marketing company as your partner allows you to focus on running your business. It takes a burden off of you and your team when you know you have a specialist taking care of all your digital marketing needs. This enables you to focus on the core operations of your business. 

Advanced Insights from State of the Art Tools

You get advanced insights and cutting edge tools when partnering with digital marketing company. Digital marketing companies use advanced tools for metrics and performance on the internet. These tools are expensive, and when you hire a digital marketing company, you don’t have to pay for them yourself. You’re going to need a variety of tools including tools for reputation management, tools for social media posts, SEO, Google Ads, and more. All of these tools are important when it comes to digital marketing success and the costs add up quickly.

An Objective Perspective

Whether you just started your business or have been running it for years, an objective perspective can lead to incredible business growth. The right digital marketing partner will provide business insights and guidance that go beyond the execution of digital marketing campaigns. The partner you choose may have worked with many similar businesses in the past and overcome many of the challenges you are facing now. 

 

Finding the Right Digital Marketing Company

When looking for the right digital marketing company, you need to consider expertise, experience, reliability, and communication. Atlantic Digital Marketing Company ranks high in all of these categories. They have been in the industry for years and have an unparalleled reputation for excellence. Plus, they have a team of certified experts. You get 24/7 access to their teams. Atlantic Digital Marketing Company stays in close contact with all partners through dedicated teams.

Atlantic Digital Marketing Company offers SEO services, PPC services, website creation services, reputation management services, social media marketing, remarketing services, and more. The Atlantic team will create a custom strategy to suit your needs and goals. The process involves in-depth research to learn about the habits, behavior, and interest of your target audience. This helps you connect with your target audience and convert them into customers. 

The best way to improve your digital marketing results is to hire a strategic digital marketing company. That also happens to be a cost-effective solution. If you’re seeking to create an edge over the competition, turn to the digital marketing experts at the Atlantic Digital Marketing Company. Request a no-cost assessment now.

SEO Basics: Local SEO for Multiple Locations

A recent article on HubSpot shared a few statistics about local SEO.

  • 78% of local-mobile searches result in offline purchases.
  • 50% of consumers visit a store within a day of performing a local search on their smartphone.

Those are interesting statistics. It shows that while people look for and research products online, they will then go the physical store itself to purchase what they want.  This sharply illustrates how important it is for every store in a city to have a fully-optimized and easy-to-find website.

The final two stats we’ll share are these:

  • 50% of local-mobile searchers want to know specific business information such as its opening and closing hours.
  • 71% of local-mobile users look up and confirm the business’s location before they visit it for the first time.

In order to reach every potential customer you can, it’s essential to have a website that can be found during local search, so that your customers can check everything from the basics of your address and when you’re open, to finding out what types of products you offer and read descriptions of them – and reviews.

But what if you have stores in different areas of the same city, or out in the suburbs of that city? How can you perform local SEO for multiple locations, to ensure that your site ranks in multiple cities?

We’ll share a few tips with you below. Ranking through multi-location SEO requires that your website be designed to showcase each of your different locations.

Multi-page Websites Are Essential for Multi-Location SEO

As shown in the bullet points above, most users “on the go” use their smart phones to find stores that carry what they want, and to find out where they are located and when they open or close. So, most websites these days are designed to be smartphone friendly – meaning everything is on a single page and the user simply has to scroll down from screen to screen on their phone.

But having only a single page website makes that site very difficult to rank for keywords, so it’s better to have a multi-page site, each page ranked for different keywords.

So, if you have a couple of restaurants, one in Downtown City by the Bay and the other in Lower City by the Bay, you should create a page for each restaurant, with the appropriate information as to location, where to park, what’s nearby and so on. Even if the menu is the same at each restaurant, your longtail keywords will differ – “best ribs in Downtown City by the Bay” will result in the Downtown location being returned first in the search engine results, whereas “best barbecue chicken in Lower City by the Bay” will bring up the page for your other location.

Note that creating separate pages on your main site is better than creating a separate website entirely for each location. By keeping everything to one site, you increase the power of your backlinks since you don’t have to duplicate your SEO for multiple locations efforts.

Add a Google Map to Each Location Page

 In its never-ending effort to remain the top, number #1 search engine in the world, Google offers many free webmaster tools for use by businesses large and small. Using their tools will help build your site’s ranking on Google. This includes placing a Google Map for each location on the appropriate page of your site.

 Seek out Local Directories

Most cities will have local directories not only for the city as a whole, but also for its neighborhoods and suburbs. By placing a listing for each of your locations in the appropriate local directories, you’ll build backlinks back to your site and also provide your potential customers with the information they need to find you.

Many directories have a feature enabling the owner of the store/restaurant featured to “claim” their listing and add additional information to it. When adding or correcting information to local directories, be sure that each listing has the correct NAP – name, address and phone number for leach location.

Provide Quality Content on Each Page

The better your website is at providing valuable information for your potential customers or clients, the better it will be ranked by Google. Google’s searchbot actually has the capability of grading a site’s content according to its own criteria.

By combining all these elements in a systematic fashion, local SEO for multiple locations delivers the results every business wants – more opportunities to drive more customers to your business and give a positive impact to your bottom line.

E-commerce 101: What You Need to Know

E-commerce SEO, sometimes called Shop SEO, is a specialized form of SEO that deals specifically with online storefronts (or shops).

Why Optimize for E-commerce Sites?

Currently, E-commerce has a 10% market share of retail sales in the United States, but this market is expected to increase every year. Amazon is currently the industry leader, followed by such big box stores as Target and Walmart that have embraced the online storefront as well.

Competition in the E-commerce realm is therefore fierce, which makes top quality E-commerce SEO essential. While much of the SEO that can be implemented for E-commerce sites is the same as for any other type of site, there are many essential requirements Google has put in place specifically for this niche.

Let’s talk about a few of these elements.

  1. Technical SEO

Technical SEO, an element of on-page SEO, refers to optimizing the coding of a website, rather than its content. Poor coding will impact the site’s rankings.

Take site speed, for one example.  According to research, most people will “bounce” from a website if it takes more than 3 seconds to load on their device. If that’s not bad enough, Google’s web crawlers can detect how long a page takes to load, and will penalize it if it takes too long. This is a special problem for E-commerce sites, which tend to be very image heavy. Images should be resized before being uploaded to the site.

Another essential element for E-commerce sites is that every page be secure, so a security certificate should be purchased (designated by https://, rather than http://, in the URL). Not only is this safer for the businesses’ customers, but Google penalizes sites that don’t have such security in place.

 

  1. On Page SEO/ Blog

On page SEO – focusing on quality content – is especially important for E-commerce sites. Typically, the only text an E-commerce site has on its category pages is captions for each product photo. That’s why it’s important for each photo to be optimized via its name, alt text and description. No opportunity should be lost to place keywords on each page. If possible, clicking on a photo on the category page should take the user to a specific page for that product, where keyword-rich text describing the product can be used.

Search engines also reward fresh content. An integrated blog on a site, with regular, keyword-rich entries, provides the content that search engines like, but also helps build brand loyalty with customers who will appreciate the entries.

 

  1. Keywords Research and Implementation

Long-tailed keywords are essential for E-commerce SEO success. For example, a car enthusiast who needs new items for his or her classic car will not do a search on “car rims.” It is far more likely that they will search for “black rims for muscle cars,” or “chrome Mustang emblems” or “1954 Chevy quarter panel.” People who do a search on exactly what they want, which is why they use such long phrases, are far more likely to convert from a visitor to a purchaser on their first visit.

Choosing the right keywords is extremely important when the E-commerce site is in a very competitive niche. That’s why researching one’s competitor’s keywords is a good idea. Keywords must be relevant to the business. It does no good to “trick” someone to come to an E-commerce site by following a specific keyword, only to find that the site is not what they thought it would be.

By paying attention to these three elements, E-commerce SEO helps ensure that sites are rewarded by search engines with high rankings, and by converting visitors to customers.

Search Engine Optimization Is Not Dead, But Evolving

Search Engine Optimization (SEO) is a technique for creating a page so that it appears near the top of search engine results. Many “experts” are again saying it is dead, which is what they’ve been saying for many years. And yet, there’s no question that pages with good SEO rank higher in results than those that don’t.

SEO is Evolving

It’s more accurate to say that SEO is evolving to meet the increasing sophistication of search engines. Some parts of it are no longer useful while others as still necessary. In the past, less-than-ideal Google algorithms allowed such dubious techniques as keyword stuffing or spamming to raise a website’s rankings. Those techniques will no longer work, especially if the web content is of low quality. But proper use of keywords is vital to giving good content an edge.

Search engines are now able to process real speech patterns. Many people are switching to voice commands when formulating search queries. So SEO processes must incorporate real speech patterns into their keywords. Another good practice for SEO is the use of an XML site map. This allows a site to communicate constantly with search engines as to what content it contains and makes it easier for users to find the information they need.

The use of mobile devices for searching, particularly by using voice, is far more prevalent now than in the past. Websites now require a mobile-friendly version if they want to appear in searches on tablets and phones. One difference between mobile pages and that for the desktop is that the former must load quickly if they want to rank higher in results.

Staying power is important. Search rankings are higher for sites with the most traffic, which can only be acquired over time. According to Ahref, sites don’t typically reach the top 10 of search results until they’ve been around an average of two years, regardless of how sophisticated its SEO techniques are. The longer a site has been around, the more authority is attached to its content, and the higher its value to the searcher.

Changing content is also necessary for higher rankings because it indicates that the site is evolving to meet user needs. Updating content not only with new information but the latest SEO techniques can invigorate its search rankings.

You Can’t Afford to Ignore SEO

This is a lot of information to take in about why SEO is important to your site and it only scratches the surface. But don’t worry if you don’t understand it thoroughly. Because we do. And we can raise your site’s rankings by combining the latest SEO and content strategies. Contact us today to get started.

 

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