If you run a business with a specific brick-and-mortar location, or that targets audiences of a designated region, then you might have heard the term local SEO brandied about. As its name suggests, local SEO is a strategy you...
Content is the lifeblood of effective Facebook advertising. If you want your Facebook ads to get clicks, and drive leads and sales to your business, you need to embrace content marketing. The truth is, Facebook advertising channel is a...
Here’s the deal: Inbound links are the lifeblood your online business. Without high-quality links, you can’t successfully rank your best content pages in the Google—and consequently, your business will suffer. The good news is, guest blogging is powerful enough to...
The word “content” is nothing new to modern-day marketers. We’ve heard the phrase content is king more times than we’ve heard the phrase thank you. We know that video content is hot, that “authentic” content is impactful, and long-form content...
In The Art of War, Sun-Tzu writes: “If you know the enemy and you know yourself, you need not fear the result of a hundred battles.” The famous Chinese military strategist clearly didn’t have digital marketing and SEO in mind...
Walk into a room full of digital marketers and ask them which is more effective, paid search or organic search traffic, and somehow you’ll walk away with 10 different answers. To say there’s a big debate about the showdown between...
Instagram may not be taking over the world, but it sure feels like it is. Instagram has become the place for “cool” brands to make a name for themselves. And when it comes to restaurants, if you’re not on Instagram,...
Take a look at a pretty typical looking Google search-engine page: We’re sure you’re familiar with it, but do you see what we see? Those two ads atop the page, as well as the five organic results beneath them, are...
Introduced in 2015, Facebook’s Ad Relevance Score has successfully confounded marketers and advertisers for the last two years. But with the steady onslaught of Facebook Ads, and with News Feeds becoming more and more competitive, FB had to create some...
Marketers tend to overthink the why behind consumer behavior. We get lost in the latest trends and strategies and forget that psychology is perhaps the most important tool at your disposal as you look to grow your leads and conversions....
