Google has recently announced that its Google Site Search is on its way out. As of this past April 1, the search engine discontinued sales and new renewals of the service and, come April 1, 2018, it’ll be completely shut...
A lot of components go into running a high-converting and low-cost Google AdWords campaign: you need to choose the right keywords; you need to create captivating ads; you need to bid the right amount. And that’s just the tip of...
There have been a lot of people that have helped me along my journey as CEO of but very few have given as much time and as many valuable insights as Raj Choudhury. This guy...
Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing these models with “real women.” This Real Beauty campaign had a simple mission: to make women feel comfortable in the...
More than half of local searches (such as “Locksmith Near Me”) occur on mobile devices, which is why you’ve likely been inundated with tips and advice on how to develop a comprehensive mobile marketing strategy. There’s no question that mobile...
The fastest car on the planet is just a piece of junk if it doesn’t have the fuel to go from Point A to Point B. That’s exactly the premise behind your blog post promotion. Just because you write a...
One of the biggest misconceptions we hear is that programmatic media requires deep pockets reserved for only the largest of corporations. In reality, however, businesses of any size can use programmatic advertising. Programmatic advertising automates the process of advertisement purchasing...
If you were to look at two separate photographs on a newspaper website – one of a burned down house, and one of a sobbing child being held by a firefighter – which one would more likely encourage you to...
There is more data than ever available about your clients and how they interact with your business. Many companies, particularly those with multiple locations, find that wealth of data overwhelming. Not sure what to track? These metrics are the among...
The automotive industry has departed from its notorious reluctance when it comes to emerging technologies, becoming a trendsetter for innovation. And this switch has definitely been influenced by the increasingly popular role the internet now plays in car related...
