Summary: In the world of higher education marketing, parents are an under-addressed group whom we should not ignore. Parents are involved in the decision process when a student chooses your school, and sometimes they hold the purse strings. In...
Summary: You hear how powerful Facebook advertising campaigns can be, but maybe you’re not sure what that actually looks like in practice? We picked ten winning Facebook campaigns to show how higher ed marketing is done! Nobody has...
The pandemic’s impact continues to be felt in 2021, with postsecondary enrollment numbers at the lowest this spring. The National Student Clearinghouse Research Center found that community college enrollment fell by 11.3% and that overall postsecondary enrollment declined by...
Summary: As the predictably messy fallout from the global COVID-19 pandemic turns the page to a new chapter, higher education is in a conflicted position regarding vaccine requirements. Here’s how schools can reach out to students during this time...
Summary: The 2020s pandemic pushed students out of the classroom and onto a laptop at home, shoring up the previously questionable reputation of online courses. Now that the proverbial genie is out of the bottle, some students might be...
Summary: The most successful higher education content is built on compelling stories. Students want to see, read, and hear from other students, alumni, and professors and feel a connection. Here are 5 ways to bring your school’s stories to...
Summary: It's easy to get student commitment in the fall, winter, and spring. But along comes summer, and the drop-off rate begins. Summer melt doesn't have to be inevitable! We made it to the spring of 2021, and summer...
Summary: Our complete one-stop guide for search engine optimization for the higher education industry. We drill down to the essential components of an effective SEO strategy that will get your university website noticed on the web. Prospective students...
Summary: Both PPC and SEO are commonly used marketing strategies. But which one is better for drawing student applicants to the higher education industry? Like many things in life, the best answer is a sensible middle ground. There are...
Summary: Is your social media presence feeling more like an absence? Are your Facebook ads sitting in the back of the class? Learn how to do more with your school's ad budget than just showing up for attendance. The...
