Each year, more colleges and universities are deploying chatbots, and the COVID-19 pandemic has only furthered this trend. As artificial intelligence (AI) technology improves, chatbots and virtual assistants are better equipped to handle more responsibilities in the academic...
Don't look now, but the COVID-19 pandemic is still wreaking havoc on the entire higher education industry. The higher education industry was already facing a challenging time with many factors conspiring to put schools in a tough spot...
We've all seen this phenomenon when we cruise around the web: You visit a video streaming site to check out their selection of zombie flicks for October viewing. Then later you're on some unrelated site like Facebook and...
Along with the other upheavals to the markets that 2020 has brought, the higher education industry has changed overnight from being merely competitive before to practically cutthroat now. Before, we had other factors impacting enrollment: higher cost, lower...
What the future holds for higher education in 2021 is very much up in the air. While the world of higher ed always seems to be in flux, with new marketing tactics and shifting budgets to deal with,...
While the rest of the world scrambles to adapt to a post-COVID-19 economy, let's take a moment to look at the situation from a graduate student's point of view: You're preparing for a professional career You've picked a...
Few searches in 2020 are as depressing as searching for higher education news articles. It's like a holocaust out there. Washington Monthly just put up one of the most dire articles yet, "How to Save Higher Education:...
So here we are looking at the crisis market of higher education. In our previous article, we talked about the challenges that higher education institutions face in digital marketing. The global COVID-19 pandemic was just part of the...
Finding the right digital marketing agency for higher education institutions sounds like a daunting task. "Digital marketing" isn't exactly a phrase most college faculties are used to bandying about anyway. Academic professionals tend to look down their noses...
Competition for a spot on the first page of Google can be intense—especially in higher education. If you search for "what is the best MBA program in the US" (sans quotes), you will find at the top of...
