Starting in 2010, the "Arab Spring" was a protest movement sweeping through the Middle East. Riots, uprisings, and even armed rebellions occurred in one country after another. It caught many governments off-guard. After years of relatively comfortable rule...
How much of a tight spot is the extended learning industry in? Let's check some stats. In the higher education industry, student enrollments have been falling. Student loan debt, and the outcry about it, has hit a new...
Like most concepts in modern digital marketing, brand ambassadors have a history going back to mid-20th-century media and beyond. In fact, brand ambassadors go clear back to ancient history if you believe #10 on the list of Roman...
Too often in the marketing business, you'll have this scenario: you set up social media accounts for a business, organization, or higher education institution, hand them the accounts and they designate a social media manager from inside the organization....
Given the current situation, it’s not surprising if your marketing campaigns suffer a blow. You may be experiencing decreased digital engagement, fewer website visits, and a drop in applicants. Know that you’re not alone; this has been a difficult...
What makes a great digital marketing campaign for a college or university? There's a shortlist of bases a good campaign should address. First and foremost, a good campaign helps prospective students visualize the successes they’ll achieve by attending that...
A key factor in marketing for any industry is to understand what the consumer wants. This is just as important in the academic industry. Students today understand now more than ever that it would be wise to do their...
In the world of digital marketing, educational institutions have several advantages that they don't often appreciate. To start, universities and colleges can have a domain ending in ".edu," which Google ranks higher in search. People naturally trust content from...
STEM is an acronym that stands for the academic principles of "science, technology, engineering, and math," sometimes extended as "STEMM" to also cover "medicine." It's become one of the hottest buzzwords in the 21st century, dominating discussions in education,...
Universities and colleges have unique challenges when it comes to online advertising. While PPC campaigns should be a staple of your overall strategy, these campaigns can become particularly costly – or ineffective – if you don’t know the do’s...