In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and other marketing professionals can improve how they report on...
If you’re a healthcare provider looking for concrete ways to improve your website and rank at the top of Google, this article is for you. Explore our seven principles for building a fast, findable, high-ranking site in line with...
In this blog post, I explore the viability of pay-per-click (PPC) advertising for senior care providers, as well as some PPC best practices that can help providers connect with more people in need. I was recently asked by a...
Let’s take an in-depth look at the search engine optimization (SEO) best practices essential for senior care organizations who want to increase their visibility online. I’ve sourced these tips from our agency’s work with leading multi-locations senior care groups....
Summary: A list of best practices and practical steps for setting up one of the most fundamental parts of your practice’s local SEO strategy. In healthcare, the name of the game is reaching patients. Consistently and with purpose....
Summary: As powerful as reviews and testimonials can be, there’s still so much untapped potential out there. Potential to expand their reach and visibility—to relate with patients and get them over the finish line. Here are a few ideas...
COVID-19 and stay-at-home orders have changed the way marketers do business, forcing us to be innovative in the ways that we serve consumers. Together, we’ve shown how nimble the healthcare industry can be by quickly putting new methods into...
Search isn’t the only way to get people to your website. There are many other channels that you can use, and it’s important to diversify your traffic sources. You don’t want to put all your eggs in one...
Utilizing search engines in your digital marketing strategy is the best way to drive sustainable leads and sales for your business. Because when your website ranks high in the search engine results page, it results in organic traffic...
If you’re reading this post, you know how important local SEO is for your local business. In simple terms, if you’re not ranking high enough for search terms related to your business in your area then in the Google...
