creating and optimizing Google Business Profile

How to Create & Optimize Your Google Business Profile: A Step-by-Step Guide

In today’s digital age, establishing a strong online presence is crucial for any business. One of the most effective ways to do this is by creating a Google Business Profile. A Google Business Profile, formerly known as a Google My Business listing, provides essential information about your business, helps customers find you on Google Maps, and allows you to engage with potential customers directly. In this blog post, we’ll provide an in-depth, step-by-step guide on how to create a Google Business Profile to maximize your online visibility and attract more customers.

Step 1: Sign In to Google My Business

To begin creating your Google Business Profile, you need to first sign into your Google account. If you need to create a new Google account, sign up with your business email domain. Next, you’ll want to Create a Profile

Step 2: Add Your Business Information

After signing in, click on the “Manage now” button, and you’ll be prompted to enter your business name. Be sure to use your official business name to ensure consistency across all platforms. If you get a message that someone else has already verified your business, you’ll need to request ownership of the Business Profile.

Next, select the business category that best describes what your business does. This is crucial for helping Google understand the types of searches that are relevant to your business. Therefore, make your selection thoughtfully and proceed by clicking “Next.” 

You’ll then be prompted to select whether you have a physical location that customers or clients can visit. If your business location is staffed during business hours, click Yes. 

If you operate online-only or have a service-based business model, you’ll need to select “No” and then enter the service area(s) for your business. In the search bar, you can either input cities, postal codes, or other areas you serve. Google allows you to add up to 20 Google Business Profile service areas. 

To finish up with adding your necessary business information, enter a phone number and your website URL.

Step 3: Verify Your Business

To prevent false or inaccurate information from being listed on Google, you’ll need to verify your business. Before requesting verification, review your information to ensure everything is correct. 

Google offers several verification options, but what is available to you will depend on the business category, public info, region, support hours, and volumes. You’ll have the option to select the type of verification you want, which typically will include phone or text, email, video recording, live video, or mail. After you have made your selection, follow the steps that are outlined. 

Since Google must review verifications, it can take up to 7 business days to receive a notification. If for some reason the first verification method didn’t work for your business, the “Get verified” button shows up again. If the button reappears, try a different verification method.

Step 4: Optimize Your Business Profile

While you wait for verification of your Business Profile, utilize this time to enhance and strengthen your profile. Optimizing your profile is a crucial step, as it provides customers with detailed information about your business. Fill in all the necessary fields, including:

  • Services or Products: This step is optional, but recommended. Adding products or services will help to improve your visibility in Google and ensure your business is showing up for searches that align with your product or service offering.
  • Hours of Operation: Specify your business hours to ensure potential customers know when you’re open for business.
  • Business Description: Craft a concise and engaging description that highlights your history, what sets you apart from your competition, and any unique selling points.
  • Photos and Videos: Add high-quality images and videos of your business, products, and services. Visual content can significantly impact a customer’s decision-making process.
  • Attributes: Google allows you to highlight specific features of your business, such as accessibility attributes, wifi availability, and more. For healthcare profiles, you’ll be able to note whether your practice offers online care, has the option to schedule appointments online, and can even provide insurance information.

Step 5: Utilize Google Posts

Google Posts are an excellent way to engage with your audience directly through your Google Business Profile. You can create posts to share updates, promotions, events, and new product launches. These posts appear on your profile and can drive more traffic to your website or physical location.

Step 6: Encourage Customer Reviews

Positive reviews are incredibly valuable for your business’s reputation and visibility. Encourage satisfied customers to leave reviews on your Google Business Profile. Responding to reviews, whether positive or negative, shows your engagement and dedication to customer satisfaction.

Step 7: Monitor Insights and Analytics

Google My Business provides valuable insights into how customers interact with your listing. Monitor metrics like the number of views, clicks, calls, and direction requests to gain valuable insights into your audience and refine your marketing strategies accordingly.

How Can Atlantic Digital Marketing Help?

Creating a Google Business Profile is a fundamental step for any business looking to enhance its online presence and attract more leads. By following these steps, you can establish a strong and informative presence on Google, increasing your chances of being discovered by potential customers and clients. At Atlantic Digital Marketing, optimizing and managing your Google Business Profile is just one of the many ways we drive growth for your business. Contact us today to learn more and schedule your free consultation with a member of our team.