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Top Legal Marketing Trends to Watch in 2021
Deep breath, everyone. Despite the COVID-19 outbreak and the widespread economic downturn, the legal industry is not collapsing. The need
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Top Higher Ed Marketing Trends in 2021
What the future holds for higher education in 2021 is very much up in the air. While the world of
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Best Ways to Market to the Graduate Student in 2021
Empathizing with students scores high for their confidence level right now. The biggest asset we can currently give a young
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Building a Digital Marketing Strategy Beyond Your Law Firm’s Website
There is more to digital marketing for a law firm than just having a website. Your website is still a
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8 PPC Best Practices Every Higher Ed Marketer Should Do
Few searches in 2020 are as depressing as searching for higher education news articles. It's like a holocaust out there.
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6 Opportunities for Higher Education Marketers During COVID-19
So here we are looking at the crisis market of higher education. In our previous article, we talked about the
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7 Proven PPC Best Practices for Winning More Legal Clients
The one thing you'll need to help snag some of these anticipated clients is some proactive digital marketing. That's where
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The Essential Tools of Successful Lead Generation Programs
We talk about search engine optimization (SEO) and content marketing a lot around here. It's a popular topic, and most
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How to Determine What Higher Ed Marketing Agency is Right for You
Finding the right digital marketing agency for higher education institutions sounds like a daunting task. "Digital marketing" isn't exactly a
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9 Best SEO Practices for Colleges and Universities
Competition for a spot on the first page of Google can be intense—especially in higher education. If you search for
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Easy Link Building Strategies for Law Firms
Today we'd like to talk to you legal eagles about backlinks. A backlink is simply a link back to your
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Easy Link Building Strategies to Grow Your Business’ Authority and Increase Rankings
In the early days of the web, link building was ever so much easier! Even before there was Google (it
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How to Find Out What Students Think About Your School
Starting in 2010, the "Arab Spring" was a protest movement sweeping through the Middle East. Riots, uprisings, and even armed
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Higher Education Marketing: Best Practices That Boost Enrollment
Even though more schools have started embracing the concept of “marketing” in recent years, there is still a lot of
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How to Create Effective Google Ads Campaigns
You can't get far as a webmaster without bumping into Google Ad's promo coupon. It's right there in most CPanel
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