While figuring out how to best advertise your products and services, you undoubtedly feel like you’re being pulled in every direction. Your marketing channels may look disjointed as a result, leaving your brand without a clear focus and voice. As your flurry of campaigns fail to hit the mark, it becomes clear that you need to bring it all together to improve your results. Thankfully, you can do just that with integrated marketing. Here’s what you need to know.
What is Integrated Marketing?
Integrated marketing coordinates all of your channels and campaigns to deliver the best possible results as a combined effort. Through all your campaigns, we create consistency in messaging and imagery, right down to your fonts and color scheme as well as leveraging different channels to fill any gaps in online visibility and lead generation.
This creates a unified approach that better resonates with your target audience and quickly draws interest to your brand. Through every touchpoint, your potential and existing customers know what to expect from your company and look forward to hearing more about your products and services.
Ideal Integrated Marketing Campaign Strategy
With integrated marketing at the forefront of your advertising program, you use the same slogans and messaging while changing up the content. Your business purpose and mission doesn’t change with each campaign, just how you tell your story.
With that in mind, every integrated marketing campaign strategy starts with looking at your customer’s pain points, needs, and preferences. Beyond that, you need to use your brand values to generate ideas that align with the personality and voice of your company. Then, we leverage ads on the platforms used most by your target audience to meet them where they are most often.
Key Benefits for Your Business
Here are just a few of the benefits when you put integrated marketing to work for your business.
Reach Your Target Audience
Through integrated marketing, you gain a better idea of what your customers want from your brand and how to deliver it directly to them. You can use each channel to your advantage to meet them where they spend time online and deliver timely brand messages on a regular basis. Beyond that, you can act as a key player in resolving their pain points as you present your products and services as ideal solutions.
Leave a Great Impression
As your campaigns reach your target audience in their preferred online space and deliver solutions to their daily challenges, your brand makes a great impression. Your target audience can start to view your company as an asset on their consumer journey. Each time they start the buyer’s journey, they will eventually learn to look to your brand first for the info and solutions they need.
Get Fantastic Results
Your marketing effectiveness will undoubtedly increase by leaps and bounds as you integrate your campaigns. Your brand messaging will stay on point and lead people intuitively to a buying decision. With that, you can enjoy higher conversion rates while putting much less effort into developing disparate marketing strategies.
Save More Money on Marketing
Integrated marketing allows you to promote brand loyalty and increase conversion rates without spending a ton of money on each lead. In fact, this approach has the lowest cost per lead once you have a custom strategy working overtime for your brand.
With integrated marketing campaigns on your side, you can enjoy better results with every campaign and feel certain about the results through integrated campaign data as your strategy boosts the success of your business.
How to Get Started with Integrated Marketing
If you’re ready to tap into the power of integrated marketing, partner with our team at Atlantic Digital Marketing Company. We offer all the marketing services you need to reach your target audience and get them excited about your brand. All you have to do to get started is fill out our online form to request a free consultation appointment and marketing audit. We’re excited to get started!