Will AI Change the Face of SEO

Will AI Change the Face of SEO?

In the world of Search Engine Optimization (SEO), content is and always will be king. It takes excellent content to get your site buzzing amongst audiences, ranking in search engines and generating authority across the internet.

However, great blogs can take hours to draft, even for the seasoned writer. So, it makes sense that so many business owners forgo content creation and try to master SEO without constantly updating their content catalog.

Newsflash: This rarely works out! Enter modern AI.

Will its abilities completely replace human writers? Is Google for using AI for content creation? Was this article created with an AI content generator?

The answer to all of these is a resounding “no.” But let’s take a closer look at the details and whether or not AI content could be the future of SEO.

AI Can Write Your Content For You?!

As futuristic and crazy as it sounds, yes, modern AI systems like ChatGPT, Jarvis.AI, and Frase, can, in fact, write detailed content that ranges between a few sentences to the length of actual books.

Through a few simple commands, brands can quickly create content that reads authoritative, speaks to a specific audience, and could potentially boost rankings.

Sounds too good to be true? Well, there are definitely some gray areas that we’ll get into later!
For now, let’s explore why people are so attracted to AI content that goes so far beyond the spellcheckers of Grammarly and the editing help of Hemingway!

Does AI-Driven Content Solve Any Problems?

While some may use AI content to game the system and create a flood of quick, unedited content, people that utilize AI content to its fullest potential (and with best content practices in mind), could use these programs to solve some of the most common content problems we face in SEO.

It’s a Time-Saver

As we mentioned before, it can take hours for the average person to write a first draft blog post or service page. That time can be even longer when a person isn’t used to writing, doesn’t believe they’re eloquent, or just doesn’t have the time to commit to quality content as a business owner.

Idea Creation

One of the biggest issues that any writer focused on creating SEO-worthy content is running out of fresh, relevant ideas. This is an issue that AI can help resolve. Programs like Jasper come with features that help writers create ideas based on the keywords they want to represent in their content.

While many of these ideas are base-level prompts, the outlines and spark of imagination they provide can quickly help a writer get on the path to creating genuine, fresh content.

A Great Chance at a First Draft

This brings us to our final reason we think AI will blossom in the near future; it can create a fancy first draft. Many of these programs don’t just write a few paragraphs but can write actual prompts, even technical books on demand.

From a well-polished, grammatically-accurate first draft, many experienced writers can further improve the curated content, make it truly unique to their brand and potentially improve their search rankings.

Will GPT-3 Replace the Human Writer?

If all of this sounds like a dream for brand owners who don’t like to write, it can be a harbinger of death to those who’ve dedicated their lives to creating original, relevant content.

So, will GPT-3 replace humans? We can’t predict the future, but as of now, the answer is no. A talented, SEO-focused human mind still needs to be behind the machine to ensure it actually creates the desired quality content.

AI may be fast and create something that resembles a finished product, but it doesn’t do it right 100 percent of the time.

The creators of these systems themselves state that the information AI gathers to create content must be fact-checked! We’ve tested it out ourselves and found that some content referencing facts did so with nearly decade-old sources. Upon further research, we were able to find more relevant information that truly built up the quality of the links for potential content.

So, as of now, a human mind is needed to fact-check. Aside from that, despite using other AI tools like Grammarly, these systems still make grammatical errors or create sentences that repeat ideas or simply don’t make any sense.

It takes a talented writer to copy-edit and use the AI content as a jumping-off point for enriching the ideas presented in the content.

Think of it this way. While AI content may claim to pass plagiarism checks, a real writer can ensure content is pure and original. So don’t worry, writers; we’re still here to stay.

How Does Google Feel About AI-Curated Content?

Here’s the big question: Why are so many people still on the fence about using this type of content to drive traffic to their sites; What does Google, the AI-driven, algorithmic beast, think of AI-content?

To put it bluntly, they say it goes against their Webmaster Guidelines. The type of content these AI generate is known as automated content that isn’t deemed original and could result in a costly manual penalty.

Google hasn’t outright said that it can automatically detect AI-driven content, and at this point, it seems like a manual process. However, if a site is caught using auto-generated content, it will be deemed spammy.

Is it worth the risk and game of cat and mouse? Well, that’s entirely up to you. Are you willing to soar to the heights of search rankings and crash when Google comes out with an unexpected weapon against AI content?

Save Time and Manual Action Penalties With Atlantic Digital Marketing

While Google hasn’t proved it can automatically detect when a writer uses GPT-3 or other AI software to create or update content, let’s face facts, it’s only a matter of time. We say stay original and try to avoid manual penalties whenever possible.

Don’t have the time to devote to creating content? Then that’s where Atlantic Digital Marketing can step in. Our content team can help you create the content you need that gets your site ranking.

Ready to kick off the new year right? Schedule your free consultation today with our experienced SEO team!