Ever since we as mere mortals have had access to Facebook’s Custom Audiences tool (thanks to Power Editor), marketers and brands have been looking for ways to make the most of this incredible power. If you still aren’t sure what...
Facebook advertising is now one of the most effective – and, as a result, most competitive – strategies to reach your prospects directly where they spend the most time. If you want to grow with digital marketing your restaurant’s reach...
Social media has become as important to health care as good bedside manner. For your practice, social media can help you gain new patients, strengthen relationships with current patients and even help you create ‘brand ambassadors’ – patients who promote...
Advertising has changed drastically in the past decade. Unfortunately, the way that businesses think about advertising is lagging. Traditionally media ad spots were purchased through mediums like television, print and radio. (more…)
Social media -- something once thought of as a means of disconnecting people -- is now becoming one of the main lifelines keeping people from different cities, backgrounds and generations connected. Creating content and manipulating it to each social platform...
Facebook is continuously changing its algorithm to level the playing field for online advertisers. Previously, Facebook and other social media outlets were used for free advertising. The tactic was simple: like our page, receive our offers and view terribly planned...
As Miley Cyrus displayed a new purpose for foam fingers, I, along with masses of millennials, had only turned on the MTV Video Music Awards (VMAs) for one reason: *NSYNC. Yep, rumor had it that the boy band --- who...
Zombies have slowly but surely taken over our lives! Metaphorical zombies, that is. Now that the hit TV series “The Walking Dead” is FINALLY back for its fourth season, I’ve had a chance to get back into the fictional world...
"Sharks in a tornado. Sharknado. Simply stunning." This quote from Syfy's recent hit, "Sharknado," pretty much sums up the movie's collective social media reaction, which as it turns out, has been the best marketing tool the network could have ever...
As season three of our favorite show, Game of Thrones, comes to an end, we were wondering what it would be like if the search engines were in an episode fighting for the Silicon Throne. Here's what the dynamics of...
