Creating a successful pay-per-click (PPC) advertising campaign that delivers a high ROI is a satisfying feeling. But it doesn’t happen overnight. Often, the path to success can have a few detours. Sometimes you’ll implement an innovative tactic and...
No matter what business or industry you’re in, you’re bound to have competitors. And over the years, the competition has only increased with the evolution of technology and the popularity of the internet. This is because you're not only...
Universities and colleges have unique challenges when it comes to online advertising. While PPC campaigns should be a staple of your overall strategy, these campaigns can become particularly costly – or ineffective – if you don’t know the do’s...
Since the dawn of marketing, customers have mistrusted paid advertising. They know better than to believe that 3 out of 4 dentists choose one toothpaste over another, and they know better than to think that a bottle of beer will...
Take a look at a pretty typical looking Google search-engine page: We’re sure you’re familiar with it, but do you see what we see? Those two ads atop the page, as well as the five organic results beneath them, are...