In today's digital age, establishing a strong online presence is crucial for any business. One of the most effective ways to do this is by creating a Google Business Profile. A Google Business Profile, formerly known as a Google My...
Artificial Intelligence (AI) is being used increasingly in creating website content and has taken the Search Engine Optimization (SEO) world by storm. But can you use AI-generated content on your website without running into trouble with Google? The short answer...
In the world of search engine optimization (SEO), quality content is king. While it may seem like there is a domination of short-form content in the form of Tik Toks and Instagram reels, we think it’s important to remember long-form...
When you enter a search in Google, your expectations are to quickly find a link that answers the questions you have. Unfortunately, many websites write content for search engine optimization, not human interaction. This means that it’s likely you’ll click...
Ways to Make Your Keyword Research Count If you’re new to search engine optimization, then you’ve probably heard the term “keyword research” thrown around but don’t know the true value of the practice. Keyword research is essential to SEO and...
If you’re a healthcare provider looking for concrete ways to improve your website and rank at the top of Google, this article is for you. Explore our seven principles for building a fast, findable, high-ranking site in line with...
Let’s take an in-depth look at the search engine optimization (SEO) best practices essential for senior care organizations who want to increase their visibility online. I’ve sourced these tips from our agency’s work with leading multi-locations senior care groups....
Summary: It is tempting to think of digital content marketing as a linear process. Publish text and start getting organic traffic. But the search engine optimization game is not this straightforward. Fortune favors the patient, persistent marketer who is...
Summary: We peek behind the scenes at Google's latest demos at its I/O Developer Conference. By analyzing their latest technology breakthroughs, we can derive an educated guess at where the future of search will be, and apply that to...
The home services industry is in a unique position regarding search engine optimization (SEO). It is dependent on Google almost exclusively, as the vast majority of home services like plumbing, HVAC, roofers, landscaping, etc., are local. Most people...
