Summary: A list of best practices and practical steps for setting up one of the most fundamental parts of your practice’s local SEO strategy. In healthcare, the name of the game is reaching patients. Consistently and with purpose....
Summary: Our complete one-stop guide for search engine optimization for the higher education industry. We drill down to the essential components of an effective SEO strategy that will get your university website noticed on the web. Prospective students...
Summary: Both PPC and SEO are commonly used marketing strategies. But which one is better for drawing student applicants to the higher education industry? Like many things in life, the best answer is a sensible middle ground. There are...
Summary: If you're struggling to claim the top spot on Google, here are 5 not-so-obvious ways to capture people's attention and grab traffic that you might have missed. "What is the best way to appear at the top of...
Summary: Search engine optimization is more than your keywords and content. Your website structure and information architecture impact it as well. Here are three tips to ensure your new website can rank highly on Google. When you are building...
Summary: Over the Christmas-to-January season of 2020-2021, Google surprised everyone with a massive update that threw web traffic into brief turmoil. Here's a look at the fallout, recovery, and new features recently released. From roughly December 3, 2020 through...
Summary: Optimizing for search can be a tricky prospect. You have to anticipate what people search for and how they will phrase it, and then have a strategy to claim the top spots on Google. How do people...
In the early days of the web, link building was ever so much easier! Even before there was Google (it only launched in 1998, you know), there were web portals like Yahoo!, which first started as "Jerry and...
Up until just recently, the place you would look to find a local business is the phone book. Phone companies fought hard at the beginning of the 21st century to keep publishing a big yellow phone book, as...
The search engine optimization (SEO) and content marketing industry has passed the point where every search engine update was major news. Once upon a time, Google algorithm changes had code names like they were Pentagon projects. But currently, Google...
