In the world of search engine optimization (SEO), quality content is king. While it may seem like there is a domination of short-form content in the form of Tik Toks and Instagram reels, we think it’s important to remember long-form...
In the world of Search Engine Optimization (SEO), content is and always will be king. It takes excellent content to get your site buzzing amongst audiences, ranking in search engines and generating authority across the internet. However, great blogs can...
Summary: Optimizing for search can be a tricky prospect. You have to anticipate what people search for and how they will phrase it, and then have a strategy to claim the top spots on Google. How do people...
It’s 2020 and people are still talking about blogs. Some small business owners out there might wonder, "Isn't there any way I can market my company in the 21st century without being Mark Twain?" It seems unfair to think...
It's surprising how many good legal blogs there are out there. Lawyers are one of the few professions where good writing seems to occur naturally. Now, if you tell your legal staff that, they're likely to look around going...
When people first hear about content marketing, it usually sparks many questions. How does it differ from traditional marketing? Are there different types of content marketing? What are the benefits of content marketing for your small business? If...
Unlike traditional businesses – that tend to have specific audience segments they’re looking to attract – schools and universities aim to attract people from a varied background, each with their own interests and relationship with your institution. While each school...
Throughout the past few years advertising has really stepped up it's game. Engagement has reached an all time high and we will only continue to see the creativity the advertising and content marketing world has to offer. Although all of...
What is the proper etiquette of link building you ask? Google has made it very clear that there are "to-do’s" and "to-don’ts" when it comes to placement and utilization of linking as a whole. It would be absurd to avoid...
At the heart of internet marketing is the idea of storytelling. As is the case with any good storyteller, brands need a compelling hook to engage audiences. A study done by Google explored the Zero Moment of Truth (ZMOT), which...
