In today's digital age, establishing a strong online presence is crucial for any business. One of the most effective ways to do this is by creating a Google Business Profile. A Google Business Profile, formerly known as a Google My...
Artificial Intelligence (AI) is being used increasingly in creating website content and has taken the Search Engine Optimization (SEO) world by storm. But can you use AI-generated content on your website without running into trouble with Google? The short answer...
Everyone knows that talking out issues is one of the easiest ways to get from point A to point B in any project. The same adage applies to search engine optimization (SEO). Without proper communication throughout a project, confusion arises...
Whether your team already uses a digital marketing agency or you’re thinking about bringing one in to help shoulder the load, there are a few questions you need to ask to measure effectiveness and evaluate performance (ahem, ROI) objectively....
What is the most valuable asset of your company, the one you need to protect above all else? You might think that the answer to this question varies by company or industry, but it doesn’t. Your most valuable asset is...
Summary: We peek behind the scenes at Google's latest demos at its I/O Developer Conference. By analyzing their latest technology breakthroughs, we can derive an educated guess at where the future of search will be, and apply that to...
Summary: Despite 30 years of having the World Wide Web, designing a user-friendly website in the 2020s is still challenging. Since the advent of mobile browsing and new web vitals standards, "user-friendly" is an ever-changing target. Here are the...
Most businesses aim to emphasize their expertise, though how this is communicated online is critical to success. There are thousands of businesses operating without the marketing expertise they need to help their companies succeed. It is why so many businesses...
While figuring out how to best advertise your products and services, you undoubtedly feel like you’re being pulled in every direction. Your marketing channels may look disjointed as a result, leaving your brand without a clear focus and voice. As...
Summary: Over the Christmas-to-January season of 2020-2021, Google surprised everyone with a massive update that threw web traffic into brief turmoil. Here's a look at the fallout, recovery, and new features recently released. From roughly December 3, 2020 through...
